Niko Herzeg Marketing

So this is a billboard round my way.  F*cking tasty, the best tasting energy drink!

Yes it can be boring and seen as an expense rather then investment, but doing proper research to come up with something interesting, different and rooted in truth ( product, culture, peoples fears, hopes, etc) only serves to help the creatives create impactfull messages  to protect client marketshare and deepen it or grab some one elses.

Sometimes the first idea you get is your best idea. Often times it is just your first idea.

Do the work, don’t knee jerk towards blandness.