Niko Herzeg Marketing

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what is the real brief: upstream thinking pt2

November 9th, 2009 · No Comments

mobile-watch-cam2

“Someone said to me, and it may even get beyond this, but he said that the worldwide market for mobile phones is everyone who has a watch. If you have a watch then you have some kind of schedule in your life and you have to be places at certain times”. Charles Dunstone founder carphone warehouse

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