Niko Herzeg Marketing

This is my mum. To be more precise, this my mum loving the internet. Full stop. Loving her new Vaio, even personalizing it to her.

A month before she was declaring (when she saw me working on mine) “ that is an addiction, I tell you. That internet is poisoning your brain.”

If the house was on fire and she had to choose, I think she would still choose me over the laptop. I am just saying, she loves her web and laptop.

My mum went  from a technophobic commited non-user, taking pride (somewhat) in not being online, to the complete opposite in less then a month.

And all it took was one thing: interaction in a way that reasonated with her.

From the time she first started using Skype to talk to her sister in New York, to her receiving her first email to being utterly blown away by pictures of her village in the old country.

She has transitioned from one point to another in a natural and for her comfortable way. Much like a child by playing and fooling around with the machine till it made tactile, emotional and mental sense.

It would have been to complicated for me to explain to her why she should have a laptop and internet. Yet once the thing was there, we got her to try out some stuff that resonated with her. She did the rest.

We learn to use by doing. And we appreciate what we learn to use. And as psychologists know, past behaviour is the best curren$y to predict future behaviour..