Niko Herzeg Marketing

Imagine this:

The 1980 NBA finale, the deciding game and your best player, Kareem Abdul Jabbar, out. The way you used to play, build around a system that had served you well, is broken.

What do you do?

We know what head coach Paul Westphal did.

Same choices are presented to us every day. With our expectations about business and live in general in doubt, because they were build on assumptions no longer valid, we can do two things:

1) Keep doing what we did, only work even harder and faster within the know, broke system and hope things slide back into place;
2) Acknowlegde the new reality, be open to the opportunies for disruptive advantages and run with them.