Niko Herzeg Marketing

“Don’t try and write rock songs, write a pop song and then rock it up or whatever else you wanna do, on top..”
Noel Gallagher

This equally applies to our work: First come up with the problem the brand can/wants/should address, that is rooted in actual consumer buying/using behaviour. Trace back to understand what has lead them to behave the way they do (as good as possible).

Figure out what barriers (now you layer it with thinking around tools, digital, npd, attitudes) stand in the way of them showing the future behaviour you need to achieve your goals.

Start making it possible to remove and to get people to move. If they move; spread the word.

Is it really that simple? Yes, but obviously not that easy to execute.