Niko Herzeg Marketing

Niko Herzeg Marketing header image 2

Show, don’t tell

August 3rd, 2009 · 1 Comment



Above three pictures taken in the Rotterdam subway this morning.
1) Advertising space in the wagon I was sitting in.
2) An ad announcing the sale of seasontickets for local Premiership Football club Sparta. 
For the season 2008-2009
3) The media company that sells the space, trying to convince potential advertisers for this medium.
If you are going to tell somebody, that doing business with you is a good idea, it might help to show it with more than words alone.

Tags: marketing

1 response so far ↓

  • 1 Rob @ Cynic // Aug 10, 2009 at 6:59 pm

    I like this – though I still believe companies should regard experiential marketing as a chance to show 'their truth' rather than just give a little taster of what they're really like.

    I know it sounds similar, but there is a marked difference.

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