Niko Herzeg Marketing

A couple of things have been popping up on my radar interesting, or I think interesting, enough to warrant a hypothesis about business, communications, people and politics.

First there is:
This story. An entertainment channel for the conservative American.

What makes them interesting is the fact they seem to be focused on spreading content, the way the audience wants it (bypassing possible censorship) and they get that entertainment is still the biggest gateway towards culture shaping, because it allows them to say more under a veil of deceptive winking and smiling..

Of course the larger interesting question is the robustness of the hunger for segregrated media (loaded term perhaps, but BET did make billionairs out of the owners) that is still so strong in the USA (perhaps anglo/american cultural sphere in total). It seems something the vast majority of 2.0 land is not to keen on looking in to.

Secondly there is this:
http://www.mousemail.com/

MouseMail -> protect your kids -> advisor on board = Frank Luntz (GOP strategist) -> Bill Bennett = advisor (Form Bush/reagan administrator)

It seem that doing stuff instead of just rethoric seems to be finding it’s way more and more in the political arena. Is this the future of political campaiging?

Political branded utility and co-creation, while making money and creating voters out of consumers and consumers out of voters?

Looks the ultimate campaign moneymaker, bypassing any possible lobbylaws as the line blurs between voter and consumer and producer..

Thirdly there was this:

http://www.google.com/crisisresponse/egypt.html

Seems like a action guided by the State Department more than some internal mantra. Now if Google start doing stuff like this in countries like USA to give a voice to police brutality and other stuff, I will eat my words.

But they won’t..This flip flop picking of sides all the time is what politicians and celebs do. And it is gonna cost Google at some point. Net neutrality does not mean that the net is a-political.

On the contrary. Just like the web is one massive confession, it is also one massive vote based on values.

Google does Data, not social and all the human stuff that comes with it. They should not start now, or their Switzerland position (we just create good search results) is done and then all gloves will come off.

Things are gonna get interesting now that the business of social/and co-creation is demanding a show of (political) colour, which leads to the hypothesis about business, communications and politics for the coming decade:

Increased segregation under the veil of curation based on preference. Which will only be overcome by fooling people.

We are going to have to start bullshitting (again), to get passed the bullshit, if we want to get things done.