What is progress? What do statistics tell us? How do we measure what we are doing? How to come to terms with the fact that there are no easy answers and that we are most likely telling and selling stuf that “could easily of changed by now”?
If you have the time, please take 40 minutes and listen to more insight and grasp of reality then most planners, marketeers and agencies put together. I won’t spell it out, because that would be..well ironic at least and miss the point completely.
But I will tell you this much: if you wish to find it, you could learn about business ethics, research, persuasion, the reality of most corporate cultures and the importants of stories above plain facts.
Though if you read this blog regularly, it might be a case of preaching to the converted..
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