“But see, that’s the point. We don’t expect anyone will choose the ads. Because, for a very reasonable monthly fee, you’ll be able to eliminate all those ads and get your content free of all nterruptions. How reasonable, you say? Well, let’s say that for $30 a month you could watch all the TV you wanted. Let’s say that we can get all the TV networks, or most of them anyway, on board for this. Let’s say that we give you not just this week’s shows but an enormous archive, one that ultimately includes every TV show ever made. Tear out the cable box, stop paying those assholes $100 or $200 a month, and go with us instead.”
“Truth is, money is the easiest thing to get people to give up. Much easier than asking them to give up their time. Nobody wants to watch ads or futz around with some science project where you have to integrate a bunch of different things and it never works right.
No, what they want is something that’s that’s simple, that just works, and that doesn’t have ads. For this they are willing to spend money. Lots of it. All you do is say, Here you go, Mr. Frigtard, I saved you lots of time and hassle, now all you have to do is give me money. Easy-peezy.
Why do you think people go to the trouble to make money in the first place? They make money because they want to spend it. And once they’ve made money, they need someone to come along and give them something to spend it on. All you have to do is give them something to buy that makes them feel special — like they’re smarter, and maybe even better, than everyone else.
Sometimes I can’t believe we’re the only ones who’ve figured this out. But apparently we are.”
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