Niko Herzeg Marketing

It gives you chances to win customers over time and time again with by adding suprises and extra’s to something they like enough to buy from you or are actively considering buying.

Most purchase and post purchase contacts are distress contacts. People don’t quite know what/how to buy, or they bought it and there are problems you must fix.

Much like a concert it is your chance to provide the expected relieve and then some (as the face of that lady at 9 minutes 8 seconds clearly shows).

And yes..the song was chosen for its obvious relationship to the above made point.