Niko Herzeg Marketing

Puff Daddy once said about his succes, that most people, if they knew what it entailed, would not want it. Being away from home for weeks,  working 14-18 hour days, to dealing with laywers, CEO’s, accountants, artists, managers etc..
It struck me as some cliche rich folks tell. Turns out he was right. Kind of. I [...]

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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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I know this is a bit of a western train of thought, but amma go with it anyways.

Why does the constitution in most western world countries not have a garantuee in it with regards to healthy food? with epidemic proportions, it seems that the basic right to food (as part of the right to shelter, [...]

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this idea got me thinking.

There are printshops, shops for t-shirts and the shops like Kinko’s. These shops have an infrastructure in place to produce. 

What if you created a UN server? this server would kickstart when great disasters happen. 

From this server you, as a shop, could download prints. On this server as a designer, artist, you could [...]

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Over on sunshine’s blog there is interesting debate going on. Should digital planning be separate and be the domain of digital planners or should it be a tool in the box of planners? Period.
After having some lunch, I have come to the following conclusion. Yes and No.
It’s time we (?) learned a lesson from the [...]

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So there is a lot of music talent out there. Youtube has produced some stars (?). Everybody is a virtual platform that can act like a label and produce and distribute music, jadajadajada..
But on the other side we have the record label. They ain’t going nowhere soon.
And the guys hurting the most are the A&R [...]

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Just a quick post on an even quicker idea.
What with all the user generated content, 2.0, participation of the peoples going on in the world I have an idea:
What if we create the WCEF: World Championship of Everything (u like) Federation.
U got an activity, hybrid of old stuff or something u do with friends: [...]

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A little concept (kinda candid camera meets talk show meets gonzo porn) I have been playing with and can’t quite make work yet..
Here it is:
You get a host and you make him put on a t-shirt. On it he has a word. Just one word. Say, Halliburton or Tibet or Abortion. that’s it. And he [...]

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Watching a very interesting documentary about the US Army. It deals with the fact that the US army is in the midst of a great transition and overhaul of it’s purpose.
Since Jalta there was a cold war to be won. This created an arms race to see who had more military might (mind you this [...]

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picture courtesy memorylanemedia

“She sent out for one of those short, plump little cakes called petites madeleines, which look as though they had been moulded in the fluted scallop of a pilgrim’s shell. And soon, mechanically, weary after a dull day with the prospect of a depressing morrow, I raised to my lips a spoonful [...]

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