Niko Herzeg Marketing

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Entries Tagged as 'Uncategorized'

from the vault: the utopia of better advertising

February 16th, 2011 · No Comments

A lot of people have talked and are still talking about the end of image advertising, because it’s bad, not working, run it’s course, etc. It’s all about 2.0, utility etc…but the fact is, it is not, nor will it be, because advertising has got a built in factor that prevents it from growing, gaining [...]

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Only deception can stop segregation caused by the Age of Social

February 14th, 2011 · 1 Comment

A couple of things have been popping up on my radar interesting, or I think interesting, enough to warrant a hypothesis about business, communications, people and politics.
First there is:
This story. An entertainment channel for the conservative American.
What makes them interesting is the fact they seem to be focused on spreading content, the way [...]

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Tags: Uncategorized · branding · business · communication · concept · culture · frame · personal · planning · politics · strategy · transformation design

what playing by myself and with tea taught me about games

January 12th, 2011 · No Comments

This is my teacup.

This is my teapot.

Wait.. that is a measuringcup, you are thinking? Or is it the ultimate game ever invented? As it turns out, it is all three and then some. See as I was to lazy to go out and buy a proper teapot i looked around and thought the measuringcup [...]

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The Travels of a T-Shirt in the Global Economy.

January 7th, 2011 · No Comments

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last week of responsibility

December 20th, 2010 · 2 Comments

So Rob, asked to give an account of 2010 by answering a few questions.
Here goes:
1/ Best single thing [personal &/or professional] you did/achieved in 2010.
August 4th 2010. Two days earlier met her. And when asked on the 4th to tell her about the real me, I took a chance. No schtick, no game. Just honest [...]

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I came, sunk cost and conquered

November 4th, 2010 · No Comments

As Wikipedia discribes it: A sunk cost dilemma is a dilemma of having to choose between continuing a project of uncertain prospects already involving considerable sunk costs, or discontinuing the project. Given this choice between the certain loss of the sunk costs when stopping the project versus possible – even if unlikely – long-term profitability [...]

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Tags: Uncategorized · business · communication · concept · culture · marketing · planning

help wanted, help needed

November 1st, 2010 · No Comments

Rob is looking for visual representations of China and is asking for your help.
What I need you to do is..
“Post an image that best embodies China from your point of view. And mention whether you’ve been to China or not.”
You can mail him at rob2@cynical-world.com.
China for me:

Bruce Lee standing next to his sifu, [...]

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low hanging fruit or genuine investment

August 19th, 2010 · No Comments

So the Esta form, the one introduced to help create a safer USA, is going to cost $14 dollars as of september of this year. $4 covers the admin cost, the remaining $10 will be spent promoting America for tourist purposes.
In 2009 just under 11 million people visited from Western Europe alone (part of the [...]

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Tags: Uncategorized · branding · business · marketing · planning

speaking in tongues

August 17th, 2010 · No Comments

My mums neighbour has knee problems. Yet every time she goes to doctor he says: “things are looking good”. She is in pain and gets angry when he tells her this.
A doctor friend explained to me, that the issue is this: most likely her condition has been classified as chronic. So for the doctor [...]

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Tags: Uncategorized · business · communication

ich weiss dass ich nichts weiss

August 16th, 2010 · 1 Comment

So a couple of weeks ago I had some issues with my Mac and the adapter. Both were heating up like crazy and once I thought I even smelled something burning.
Anyways, a couple of days later, while in the city, I walked past a Macstore and explained my problem to the staff. I have [...]

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Tags: Uncategorized · branding · business · communication · marketing · personal · planning