Niko Herzeg Marketing

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Entries Tagged as 'Uncategorized'

The D in Dollar stands for Details

April 29th, 2011 · No Comments

This is the stuff that makes me smile. As we were walking around the West Village in NYC we spotted this clothing shop.

What caught our eye was actually the dress you see above. Flowing, breathing and showing us how it would work when a woman puts it on. We went inside and if I am [...]

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Running bad ads only helps you run your business into the ground

April 27th, 2011 · No Comments

Continental Inflight Magazine: One page, four educational institutions, I am guessing four different agencies and yet the same pitch: variations on “do it for you”. Personal growth, beating the competition, or showing that you are equal (at least) to the boys.

Why even bother? Why waste time and money briefing your agency, buying mediaspace, and running [...]

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no obstacle but love: fin

April 1st, 2011 · No Comments

I heard a story about this rapper Brian Williams, aka Baby. With his brother he runs Cash Money Records. Legend has it that when he started out in the music industry, he replaced his original teeth with golden teeth and got tattoos on the most visible parts of his body (neck lower arms).
It was [...]

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Tags: Uncategorized · business · personal

politics of imagination

March 16th, 2011 · No Comments

‘Utopia Now’ – Lecture by Stephen Duncombe from SKOR on Vimeo.
a great addendum to some of my thoughts written here and here

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Tags: Uncategorized · business · communication · concept · frame · politics · strategy

from the vault: Coming full circle: the evolution of gangsta rap

March 10th, 2011 · No Comments

Gangster rap is a term coined by the mainstream media to describe a certain genre of hip-hop that reflects the violent lifestyles of some inner-city youths. Gangsta is a corruption of the word gangster. The genre was pioneered around 1983 by Ice T with songs like Cold Winter Madness and Body Rock/Killers and was popularized [...]

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No obstacle but love Part 3: Be like water

February 17th, 2011 · No Comments

Here’s a joke for you:
Man walks in the local Chamber of Commerce and says he wants to register his new business. A shop. He proceeds to tell that some bank has given him a loan and the lease on the space had been signed.
The Chamber of Commerce person contratulates the man and then proceed [...]

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Tags: Uncategorized · business · concept · planning

from the vault: the utopia of better advertising

February 16th, 2011 · No Comments

A lot of people have talked and are still talking about the end of image advertising, because it’s bad, not working, run it’s course, etc. It’s all about 2.0, utility etc…but the fact is, it is not, nor will it be, because advertising has got a built in factor that prevents it from growing, gaining [...]

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Only deception can stop segregation caused by the Age of Social

February 14th, 2011 · 1 Comment

A couple of things have been popping up on my radar interesting, or I think interesting, enough to warrant a hypothesis about business, communications, people and politics.
First there is:
This story. An entertainment channel for the conservative American.
What makes them interesting is the fact they seem to be focused on spreading content, the way [...]

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Tags: Uncategorized · branding · business · communication · concept · culture · frame · personal · planning · politics · strategy · transformation design

what playing by myself and with tea taught me about games

January 12th, 2011 · No Comments

This is my teacup.

This is my teapot.

Wait.. that is a measuringcup, you are thinking? Or is it the ultimate game ever invented? As it turns out, it is all three and then some. See as I was to lazy to go out and buy a proper teapot i looked around and thought the measuringcup [...]

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The Travels of a T-Shirt in the Global Economy.

January 7th, 2011 · No Comments

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