Niko Herzeg Marketing

Character cannot be developed in ease and quiet. Hellen Keller

In the next 14 days, give or take, we are opening up our service to the public. Nothing up this point in my life has me prepared for these next days.
I am an adman. Started out in publishing and through chance and helping hands, blagged [...]

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“In Chile, everybody thinks they are middle class.”
While this statement is a generalisation, having experienced Chile for a few months now, it is the most accurate 140 character definition of how Chile, its society and people function.
To be explored in a bit more detail at some point, even linking it up to the fact [...]

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Hi.
If you are here, because of him, then that you should be asking yourself why the fuck you did not come here sooner, because I’ve been at this writing thing for a while now..
Lucky for you, I am shallow enough to take you adoration for whatever reason…
Anyways.. the reason he (yes again the same link) [...]

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So our second temporary home is in Nunoa ( or something along those lines). Colourful hood as we found out two nights ago. While doing some grocery shopping, security guards started putting on bulletproof vests.
Turns out somebody tried to rob the place. In the end, false alarm. Just the local loco, waving around a [...]

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first week of Santiago blunders:
pointing at the kitchen, building up suspense, and uttering the immortal words “that is la cochina” only to have the lady of the house look at you like wtf?
Turns out I meant cocina/kitchen. cochina is…not something you say in front of a 50 year old lady..or any lady (unless in [...]

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“Don’t try and write rock songs, write a pop song and then rock it up or whatever else you wanna do, on top..”
Noel Gallagher
This equally applies to our work: First come up with the problem the brand can/wants/should address, that is rooted in actual consumer buying/using behaviour. Trace back to understand what has lead them [...]

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While the first (above) did nothing, but make me resort the semi-intellectual decoding of the strategy behind the ad, 2011 Go Forth comes at me at the right time, with the right tone from the right angle.

And yes, you can use my words about the first one against me (it is important what a brand [...]

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enjoy the weekend..

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Disclaimer: this is not an attack on the tweeter or speaker. Jut being used to shed some light on a broader problem.

So last week I had the pleasure of meeting up with Neil, who was in the neighbourhood and we got to talking about implementation of ideas, given the fact that is where most of [...]

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There is this rather known cafe in Rotterdam. Above a picture of their menu taken last friday while catching up with a dear friend. The reason for it, is that it symbolizes the true value of planning that agencies can, should and sometimes still provide.
You see, next to us there was a group of Spanish [...]

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