Niko Herzeg Marketing

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low hanging fruit or genuine investment

August 19th, 2010 · No Comments

So the Esta form, the one introduced to help create a safer USA, is going to cost $14 dollars as of september of this year. $4 covers the admin cost, the remaining $10 will be spent promoting America for tourist purposes.
In 2009 just under 11 million people visited from Western Europe alone (part of the [...]

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Tags: Uncategorized · branding · business · marketing · planning

speaking in tongues

August 17th, 2010 · No Comments

My mums neighbour has knee problems. Yet every time she goes to doctor he says: “things are looking good”. She is in pain and gets angry when he tells her this.
A doctor friend explained to me, that the issue is this: most likely her condition has been classified as chronic. So for the doctor [...]

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Tags: Uncategorized · business · communication

ich weiss dass ich nichts weiss

August 16th, 2010 · 1 Comment

So a couple of weeks ago I had some issues with my Mac and the adapter. Both were heating up like crazy and once I thought I even smelled something burning.
Anyways, a couple of days later, while in the city, I walked past a Macstore and explained my problem to the staff. I have [...]

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Tags: Uncategorized · branding · business · communication · marketing · personal · planning

juking the stats

August 13th, 2010 · 1 Comment

ASSISTANT PRINCIPAL: So for the time being, all teachers will devote class time to teaching language arts sample questions. Now if you turn to page eleven, please, I have some things I want to go over with you.
ROLAND “PREZ” PRYZBYLEWSKI: I don’t get it, all this so we score higher on the state tests? If [...]

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Tags: Uncategorized · business · culture

It takes a village to raise a consumer

August 12th, 2010 · 2 Comments

complexity of life from Niko Herzeg on Vimeo.
So the clip above is from the movie Un Prophete. But I wanted to zoom in on the last scene. It is in that detailed scene we can learn so much about the many, subtle and slow influences that drive our values, culture, and actions. Stuff that might [...]

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Tags: Uncategorized · branding · business · marketing · music · planning

extra ordianary is in the eyes of the beholder

June 21st, 2010 · 3 Comments

So Bol.com (dutch type of amazon) mails me with the above…
till 23nd no delivery cost on any purchase..
Yet I buy at www.bookdepository.co.uk and get no delivery cost, standard. No emails about it, no buy-by-date.. Same goes for other stuff I buy from local food/clothes shops who even deliver in the evening, when it suits me..free [...]

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Explaining to mom what I do for money

April 15th, 2010 · No Comments

She wanted to book a flight to Belgrade. She had a price in her mind, and a type of flight (no stopovers), and agencies to book with. turns out the price is not compatible with stopovers.
Turns out stopovers aren’t really the issue, nor is price, or wanting to fly with certain agencies. After some [...]

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Tags: Uncategorized

last post in a while

February 6th, 2010 · No Comments

The best advice I can think of when it comes to marketing, strategy, comms, business, politics, crime, and lawenforcement

Wanna a good read about advertising, marketing, or interesting stuff in general ?
Check these people out:
Rob Campbell

Zeus Jones
Lauren Brown
Marcus Brown
Sam Ismail
Dave Trott
Leland Maschmeyer
Eaon Pritchard
John Dodds
Grant McCracken
Servant of Chaos
Look beyond the obvious, make sure [...]

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Tags: Uncategorized

The week Haiti got hit

January 26th, 2010 · No Comments

Trends
View more presentations from nikoherzeg.

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Tags: Uncategorized · business · culture · digital · frame · herd · marketing · personal · planning · presentation · storytelling

Note to self: Up in the Air pt 4

January 22nd, 2010 · 1 Comment

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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