Niko Herzeg Marketing

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Entries Tagged as 'Uncategorized'

Halfway between a truth and a lie pt 10: behind the curtain, before the show

January 30th, 2012 · No Comments

Character cannot be developed in ease and quiet. Hellen Keller

In the next 14 days, give or take, we are opening up our service to the public. Nothing up this point in my life has me prepared for these next days.
I am an adman. Started out in publishing and through chance and helping hands, blagged [...]

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Tags: Uncategorized · business · personal · start up chile

halfway between a lie and a truth part 9: Chile in nutshell

January 13th, 2012 · No Comments

“In Chile, everybody thinks they are middle class.”
While this statement is a generalisation, having experienced Chile for a few months now, it is the most accurate 140 character definition of how Chile, its society and people function.
To be explored in a bit more detail at some point, even linking it up to the fact [...]

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Tags: Uncategorized · start up chile

For those interested

January 9th, 2012 · No Comments

Hi.
If you are here, because of him, then that you should be asking yourself why the fuck you did not come here sooner, because I’ve been at this writing thing for a while now..
Lucky for you, I am shallow enough to take you adoration for whatever reason…
Anyways.. the reason he (yes again the same link) [...]

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halfway between a lie and a truth: pt2

November 8th, 2011 · No Comments

So our second temporary home is in Nunoa ( or something along those lines). Colourful hood as we found out two nights ago. While doing some grocery shopping, security guards started putting on bulletproof vests.
Turns out somebody tried to rob the place. In the end, false alarm. Just the local loco, waving around a [...]

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halfway between a lie and a truth: pt1

November 6th, 2011 · 1 Comment

first week of Santiago blunders:
pointing at the kitchen, building up suspense, and uttering the immortal words “that is la cochina” only to have the lady of the house look at you like wtf?
Turns out I meant cocina/kitchen. cochina is…not something you say in front of a 50 year old lady..or any lady (unless in [...]

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strategy is a popsong

September 2nd, 2011 · 1 Comment

“Don’t try and write rock songs, write a pop song and then rock it up or whatever else you wanna do, on top..”
Noel Gallagher
This equally applies to our work: First come up with the problem the brand can/wants/should address, that is rooted in actual consumer buying/using behaviour. Trace back to understand what has lead them [...]

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Tags: Uncategorized · branding · business · communication · strategy

..It beats the Darkness

August 27th, 2011 · No Comments

While the first (above) did nothing, but make me resort the semi-intellectual decoding of the strategy behind the ad, 2011 Go Forth comes at me at the right time, with the right tone from the right angle.

And yes, you can use my words about the first one against me (it is important what a brand [...]

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Meanwhile…outside the Ivory tower

June 17th, 2011 · No Comments

enjoy the weekend..

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There is no money in solving problems

May 9th, 2011 · No Comments

Disclaimer: this is not an attack on the tweeter or speaker. Jut being used to shed some light on a broader problem.

So last week I had the pleasure of meeting up with Neil, who was in the neighbourhood and we got to talking about implementation of ideas, given the fact that is where most of [...]

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The value of Account Planning

May 2nd, 2011 · No Comments

There is this rather known cafe in Rotterdam. Above a picture of their menu taken last friday while catching up with a dear friend. The reason for it, is that it symbolizes the true value of planning that agencies can, should and sometimes still provide.
You see, next to us there was a group of Spanish [...]

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Tags: Uncategorized