Niko Herzeg Marketing

The best advice I can think of when it comes to marketing, strategy, comms, business, politics, crime, and lawenforcement

Wanna a good read about advertising, marketing, or interesting stuff in general ?
Check these people out:
Rob Campbell

Zeus Jones
Lauren Brown
Marcus Brown
Sam Ismail
Dave Trott
Leland Maschmeyer
Eaon Pritchard
John Dodds
Grant McCracken
Servant of Chaos
Look beyond the obvious, make sure [...]

[Read more →]

Trends
View more presentations from nikoherzeg.

[Read more →]

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

[Read more →]

small homage to some guys and gals that were doing stuff we do now more than a decade ago. HHCL, salute..

[Read more →]

“Someone said to me, and it may even get beyond this, but he said that the worldwide market for mobile phones is everyone who has a watch. If you have a watch then you have some kind of schedule in your life and you have to be places at certain times”. Charles Dunstone founder carphone [...]

[Read more →]

So there was/is this debate in the Netherlands about the age of retirement. Most likely is going up to 67 years from 65 (early retirement being 63, which is also going up). The reasons are well known, demographics, empty pension funds,etc..
But listening to a conversation between a minister of the Cabinet defending the policy and [...]

[Read more →]

Imagination is infinite, but the desire to turn it into reality is where the rubber meets the road. Obvious lessons about output vs input for adland apply.
Oh..and no more bragging about doing IKEA without the manual. The bar has been raised, ladies and gentlemen.

The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

[Read more →]

Guys go out to clubs to meet women. Investing time and money in clothing, grooming, etc. They feel quite comfortable, that with all this preparation, they will succeed in their goal.
But there is always that one woman, the one who stands out the most. And most guys when faced with her, forget all about meeting [...]

[Read more →]

So this is a billboard round my way.  F*cking tasty, the best tasting energy drink!
Yes it can be boring and seen as an expense rather then investment, but doing proper research to come up with something interesting, different and rooted in truth ( product, culture, peoples fears, hopes, etc) only serves to help the creatives [...]

[Read more →]

“The pursuit of the presidency is not my life. Public service is.”
He was the youngest of sons. And whether Mother Nature, or Kennedy nurture, he was (to me) always just off. Not a charismatic leader like JFK. Not the headbuster and deal maker like RFK. But  likely the Kennedy who did the most for [...]

[Read more →]