Niko Herzeg Marketing

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Just a quick post on an even quicker idea.
What with all the user generated content, 2.0, participation of the peoples going on in the world I have an idea:
What if we create the WCEF: World Championship of Everything (u like) Federation.
U got an activity, hybrid of old stuff or something u do with friends: [...]

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So here in Holland the month of May is the month we remember the Second World War, the liberation of Holland and the loss of so much life.
So in memory of those passed away, those who survided and those who chose to fight; some chilling, uplifting and spot on quotes to give us (wannabe) planners [...]

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Here is a nice example of transformation design. It deals with Japanse toilet culture.

In Japan it is considered rude for woman to be heard while they go to the bathroom. This has some longstanding cultural issues. So what do the Japanese women do? they keep flushing the toilet. Up to 20 liters a time is [...]

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Here is a example of transformation design, whereby action is deliberately made difficult in order to achieve new behaviour.
Hema, a dutch department store, has halved the sickness absence. Employees must nowadays “call in sick” online, where they must fill out a questionnaire directly. Online “calling in sick” raises the psychological threshold according [...]

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Driving home this morning was a joy; the sun rising in my face, some good tunes and better company made the ride home nice. But that was not what was so special about thetrip home (sorry Martina..:-) .
What was, was the fact that I hit 7 straight green lights. In…a….row. But I nearly missed two [...]

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So Lil’ Wayne has been planning the release of his latest album. As far as hip hop goes, it is one of the most anticipated albums of the year. However there has been a lot of talk on blogs regarding the album and the artist . It’s one thing to call yourself the best rapper [...]

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The Japanese tea ceremony cha-no-yu is an ancient tradition; it’s most famous practicioner went by the name Sen no Rikyu.
Amongst many things he became emporer Hideyoshi’s favorite tea master, and part adviser on matters of politics and culture.
On a certain day emporer Hideyoshi decided to pay Sen no Rikyu a visit at his house. [...]

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image courtesy Time magazine
transformation design is a human-centered, interdisciplinary process that seeks to create desirable and sustainable changes in behavior and form – of individuals, systems and organizations – often for socially progressive ends.

Mr Maschmeyer, over at his new blog has been trying to get an example library started.

So here is an example that [...]

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