Niko Herzeg Marketing

Rob has been writing some clear and precise posts about adlands problems..
Yet the core problem and possible solution seem simple, almost trivial (so most likely wrong). The industry has become one focused on Ideas of Succession, instead of Ideas of Progress.
The former is ” the act or process of following in order or sequence”, while [...]

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Quite long, but if you got the time, he makes quite a lot of sense.

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trend: tools created for developing world will increasingly reasonate and find ‘buyers’ in the West. Ushahidi is needed west/north. Whether they/we like it or not.

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Well oh they might wear classic Reeboks
Or knackered Converse
Or tracky bottoms tucked in socks
But all of that’s what the point is not
The point’s that there ain’t no romance around there

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“The computestore of the Netherlands”
is your strategy:
1) non-reversable (as in, does anybody claim/do the opposite so that your position offers relative advantage)
2) non distinct;
3) in the eyes of the buyer not important;
You should stop, untill you do find something that moves people. Either you choose to be meaningfull, or you don’t.
The former gives you [...]

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The nice thing about the IKEA store in Delft, is that is also serves as their Concept Center. So every time I visit, there is some new stuff. Like the self check out line above.
They have been in practice for a couple of months now. Talking to some people there, I learned of the [...]

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“Dulles made a couple of final points; don’t forget one thing”, the CIA director interjected, “we have a dispersal problem. If we take these men out of Guatemala, we will have to transfer them to the United States, and we can’t have them wandering around the country telling everyone what they have been doing”
This [...]

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This is a picture of the Dutch Gov’s new campaign, telling citizens that criminals don’t look like criminals and to be aware of “suspicious circumstances”. When we spot something suspicious we are to use the number there to call po-po. The pay off being: “increased safety is in your hands”
Holland has over 180 nationalities living [...]

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Kevin Starr at IIT Design Research Conference 2010 from IIT Institute of Design on Vimeo.
Not just for the third world or social problems, given the fact that the Western world is in financial trouble and adland is a joke…

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