Niko Herzeg Marketing

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Entries Tagged as 'strategy'

strategy is..

January 28th, 2010 · No Comments

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Tags: branding · business · communication · marketing · planning · strategy

tasting creates fiends

January 25th, 2010 · 1 Comment

This is my mum. To be more precise, this my mum loving the internet. Full stop. Loving her new Vaio, even personalizing it to her.
A month before she was declaring (when she saw me working on mine) “ that is an addiction, I tell you. That internet is poisoning your brain.”
If the house was on [...]

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Tags: branding · business · presentation · storytelling · strategy

Note to self: Up in the Air pt 4

January 22nd, 2010 · 1 Comment

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Tags: Uncategorized · branding · business · communication · concept · culture · design · marketing · personal · planning · post-it · random · strategy · what if..

Note to self: Up in the air pt 3

January 21st, 2010 · No Comments

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Tags: agency · branding · business · communication · culture · frame · herd · marketing · planning · post-it · presentation · strategy

Note to self: Up in the air pt 2

January 19th, 2010 · 1 Comment

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Tags: art · branding · business · communication · culture · frame · marketing · planning · post-it · strategy · transformation design

lessons on business, life, and politics

November 24th, 2009 · No Comments

All in the game, yo…all in the game..

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Tags: branding · business · marketing · planning · strategy

it’s funny (and a bit devious) cause it’s true

November 15th, 2009 · No Comments

“But see, that’s the point. We don’t expect anyone will choose the ads. Because, for a very reasonable monthly fee, you’ll be able to eliminate all those ads and get your content free of all nterruptions. How reasonable, you say? Well, let’s say that for $30 a month you could watch all the TV you [...]

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Tags: branding · business · communication · manifesto · marketing · planning · strategy

Marketing 4 P’s in action

November 11th, 2009 · 2 Comments

Deconstructing Dodds
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Tags: branding · business · marketing · planning · presentation · strategy

what is the real brief: upstream thinking leads to interesting questions

November 1st, 2009 · No Comments

So there was/is this debate in the Netherlands about the age of retirement. Most likely is going up to 67 years from 65 (early retirement being 63, which is also going up). The reasons are well known, demographics, empty pension funds,etc..
But listening to a conversation between a minister of the Cabinet defending the policy and [...]

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Tags: Uncategorized · branding · concept · planning · strategy

A good solution is..

October 7th, 2009 · No Comments

Society, and in its slipstream our profession, is increasingly becoming a place taken over by wicked problems.
Wicked problem is a phrase used in social planning to describe a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Moreover, because of complex interdependencies, [...]

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Tags: business · culture · design · frame · marketing · planning · strategy