This is my mum. To be more precise, this my mum loving the internet. Full stop. Loving her new Vaio, even personalizing it to her.

A month before she was declaring (when she saw me working on mine) “ that is an addiction, I tell you. That internet is poisoning your brain.”

If the house was on fire and she had to choose, I think she would still choose me over the laptop. I am just saying, she loves her web and laptop.

My mum went  from a technophobic commited non-user, taking pride (somewhat) in not being online, to the complete opposite in less then a month.

And all it took was one thing: interaction in a way that reasonated with her.

From the time she first started using Skype to talk to her sister in New York, to her receiving her first email to being utterly blown away by pictures of her village in the old country.

She has transitioned from one point to another in a natural and for her comfortable way. Much like a child by playing and fooling around with the machine till it made tactile, emotional and mental sense.

It would have been to complicated for me to explain to her why she should have a laptop and internet. Yet once the thing was there, we got her to try out some stuff that resonated with her. She did the rest.

We learn to use by doing. And we appreciate what we learn to use. And as psychologists know, past behaviour is the best curren$y to predict future behaviour..

This song always gets me with the same reaction: Why is it not longer? Why did he not finish it? Before I know it, I start making up stuff and the song becomes quite epic in my mind.

Leaving some stuff blank, to be filled in by the imagination of people within a context set up by you, is more powerfull than spelling it out and trying to fight through indifference with blandness. The magic can only start if we finish our trick at some point and let the consumer take over.

If you have the time, please take 40 minutes and listen to more insight and grasp of reality then most planners, marketeers and agencies put together. I won’t spell it out, because that would be..well ironic at least and miss the point completely.

But I will tell you this much: if you wish to find it, you could learn about business ethics, research, persuasion, the reality of most corporate cultures and the importants of stories above plain facts.

Though if you read this blog regularly, it might be a case of preaching to the converted..

Ernest Hemingway