Niko Herzeg Marketing

How comedy can help account planning
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enjoy the weekend

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Amongst the many things identified by Diamond, again we see the use of wrong analogies that frame our actions and perceptions of success, or lack thereof. The fact the talk is four years old, yet not dated, adds to its urgency, to me at least.
Howerever you like your tea, this talk should touch some [...]

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Rob has been writing some clear and precise posts about adlands problems..
Yet the core problem and possible solution seem simple, almost trivial (so most likely wrong). The industry has become one focused on Ideas of Succession, instead of Ideas of Progress.
The former is ” the act or process of following in order or sequence”, while [...]

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Quite long, but if you got the time, he makes quite a lot of sense.

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herd, ideas that do, trickster and all that..

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“Call me. I am horny”

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Nike,
We all know what you stand for. Just do it, real stuff, pushing yourself etc etc.. So why Rick Ross aka Officer Ricky, for your “Boom campaing”  celebrating those great moments in sports, when shit comes together?
Let’s leave the obvious stuff, like his athletic prowess for what it is and focus on what you were [...]

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Trends
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This is my mum. To be more precise, this my mum loving the internet. Full stop. Loving her new Vaio, even personalizing it to her.
A month before she was declaring (when she saw me working on mine) “ that is an addiction, I tell you. That internet is poisoning your brain.”
If the house was on [...]

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