Niko Herzeg Marketing

Character cannot be developed in ease and quiet. Hellen Keller

In the next 14 days, give or take, we are opening up our service to the public. Nothing up this point in my life has me prepared for these next days.
I am an adman. Started out in publishing and through chance and helping hands, blagged [...]

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“In Chile, everybody thinks they are middle class.”
While this statement is a generalisation, having experienced Chile for a few months now, it is the most accurate 140 character definition of how Chile, its society and people function.
To be explored in a bit more detail at some point, even linking it up to the fact [...]

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Weird, Wonderful, Painful, Exciting. Unexpected, Unbelievable, under no circumstances would I have it any other way. Stay safe, be merry.

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Vitacura neighbourhood Santiago. On the left a dental office. On the right an ice cream parlor.
I once suggested to a potential client that he should open evening supermarkets in area’s that have coffeeshops (the Dutch kind that sells weed legally).
Get high and you get the munchies; it would have been like printing money. [...]

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Whoever cares the least controls a relationship. Be it company and customer, lover and friend, man and machine.
Shifts happen. And when they do, the ones caring the most tend to get screwed. Not just by the other party, but even more by ourselves.
We can’t let go and forget the golden rule: however bad the [...]

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A month ago, advertising consultant;
A month ago, fall and chance of frost;
A month ago, ideas were just thoughts;
A month ago, LATAM was a continent I wanted to visit in my lifetime;
A month ago, Yo no hablo español;
A month ago, a lot of “what if’” and no real chance of finding out;
A month in, co-founder education [...]

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Last night while having a great dinner with our hosts, somehow the conversation turned to me and my blossoming ’social life’.
Now normally the conversation would of ended thanks to language barriers, but with voice recognition, translate and wifi, we enjoyed a night of great conversation and jokes (mostly at my expense, being the alpha [...]

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Fuck me. Chile. Land of wine, Salas & Zamorano and a truckload of great writers and poets. Also the land that is over 12000 km away from, what up until two weeks ago was, home. Shit is slowly sinking in.
The trigger for this slight panic attack? It is November and I am sitting in [...]

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This weekend has been good for various reasons: first of we said hola to Santiago during the night. She kindly said hola back. and then some.
Secondly, we survived our personal version of a Chilean bbq; grilled for over two hours by a VC; keeping the bad bbq analogies going, in the end he did [...]

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