Niko Herzeg Marketing

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Entries Tagged as 'random'

Note to self: Up in the Air pt 4

January 22nd, 2010 · 1 Comment

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Tags: Uncategorized · branding · business · communication · concept · culture · design · marketing · personal · planning · post-it · random · strategy · what if..

Murray Gell-Mann: ideas on creative ideas

October 13th, 2009 · No Comments

Murray Gell-Mann, leading scientist and all round Big Brain on creativity.

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Tags: innovation · marketing · planning · presentation · random

striving for inclusion

January 31st, 2009 · No Comments

“It’s not just my creation at this point, and it hasn’t been really for a long time, “I wanted it to be our creation. Once you set that in motion, it’s a large community of people gathered around a core set of values.”
Bruce Springsteen

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Tags: branding · herd · random

What do we do now? Help Obama during first 100 days in office

October 22nd, 2008 · No Comments

The above clip was the inspiration;
Obama is the side chosen;

Facu is the partner in crime;

the work is: WhatDoWeDoNow

It’s very beta, so if anybody wants to help or shoot it down, chip in.

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Tags: personal · planning · random

weapon of choice pt 4: stuck for inspiration

October 13th, 2008 · No Comments

Oasis are mad for the Beatles.
Little Steven has love for garage rock.
Nickelback are stuck in the Seatle grunge sound.
When it comes to inspiration I have to admit I am also stuck.
Certain albums, movies, books always seem to offer up deeper insight than the last time I checked them out.
Same goes for the era in advertising [...]

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Tags: random

the power of words

September 15th, 2008 · No Comments

Watching a regional football derby yesterday it struck me: these players were more ferocious, more physical, more inclined to play rough, to do whatever it took to win that derby not because of what the derby meant to both teams. It was because of what the word derby means. period.
It is this implicitness, the context [...]

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Tags: business · frame · random

House MD or Doctor Melfi

September 13th, 2008 · 3 Comments

McCain and Obama. Bare with me. From an archetypical point of view.

the US/Western voter is a Hyperchondriac (compared to 90% of the people of the world, in terms of problems)

Obama is the Therapist.

McCain is the Surgeon.

O is centered around the mind and emotions. 

He talks and he listens. He is a chance for all the people [...]

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Tags: planning · random

right to healthy food

September 12th, 2008 · No Comments

I know this is a bit of a western train of thought, but amma go with it anyways.

Why does the constitution in most western world countries not have a garantuee in it with regards to healthy food? with epidemic proportions, it seems that the basic right to food (as part of the right to shelter, [...]

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Tags: random · what if..

one for the books

July 24th, 2008 · No Comments

filed this one under…”hé I thought of that also a while back, but different. “
still a nice idea: blank2clothe

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Tags: random

Lost in translation

June 21st, 2008 · 4 Comments

The web is discriminating. The victim is: ME! In all seriousness, I have noticed the last couple of weeks that somehow I do not translate well on to the www. Whether it is via this blog, comments elsewhere or skype talks, important elements of the person I am are getting lost when I digitze myself.
2.0 [...]

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Tags: personal · random