Niko Herzeg Marketing

Trends
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This is my mum. To be more precise, this my mum loving the internet. Full stop. Loving her new Vaio, even personalizing it to her.
A month before she was declaring (when she saw me working on mine) “ that is an addiction, I tell you. That internet is poisoning your brain.”
If the house was on [...]

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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Deconstructing Dodds
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Murray Gell-Mann, leading scientist and all round Big Brain on creativity.

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This song always gets me with the same reaction: Why is it not longer? Why did he not finish it? Before I know it, I start making up stuff and the song becomes quite epic in my mind.
Leaving some stuff blank, to be filled in by the imagination of people within a context set up [...]

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P&O: Staying ahead means thinking ahead
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