Niko Herzeg Marketing

So here is one from real life actually that got shot down.
One of my targets, in my official capacity, for next year is to help Sales increase revenue (somehow it seems that’s always a target). So to achieve that here is what I proposed.
Cut the target and budget meetings down from once a month to [...]

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“There is a gap in the market, but is there a market in the gap?”
Peter Jones

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if the bloke in the picture has found a way to make a light bulb glow without electricity, why the fuck is he trying to contain the light in his hands? There’s not much fucking use having a great idea if you dont let anyone see it.(andy@cynic.com)

Over at Rob’s blog there was a [...]

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One of those obvious things, but good to remind myself of (and I kinda wanted to share two great songs, so I forced a planning-esque lesson in it..haha).
It’s ok to borrow. As long as it’s a stepping stone for something new and fresh. So go into other fields of business/life and sample and remix, [...]

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“Some men see things as they are and say ‘Why?’ I dream things that never were and say, ‘Why not?’”

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In this business, virtuosity is not what is required, because in this business that is a cheap commodity; what counts is being able to expressivly deliver the notes you hit, not the amount of notes u can play.

Chuck Plotkin, music producer

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“The essence of design lies in the process of discovering a problem shared by many people and trying to solve it.”

Kenya Hara

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Until you’ve got a better answer, you copy. I copied Bob Gage for five years. And Bob originally copied Paul Rand and Rand originally copied a German typographer called JanTschichold.”

Helmut Krone

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how to get better ideas

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