So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]
Entries Tagged as 'post-it'
Note to self: Up in the Air pt 4
January 22nd, 2010 · 1 Comment
Tags: Uncategorized · branding · business · communication · concept · culture · design · marketing · personal · planning · post-it · random · strategy · what if..
Note to self: Up in the air pt 3
January 21st, 2010 · No Comments
So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]
Tags: agency · branding · business · communication · culture · frame · herd · marketing · planning · post-it · presentation · strategy
Note to self: Up in the air pt 2
January 19th, 2010 · 1 Comment
So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]
Tags: art · branding · business · communication · culture · frame · marketing · planning · post-it · strategy · transformation design
Note to self: Up in the air pt1
January 17th, 2010 · No Comments
So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]
Tags: agency · business · culture · marketing · planning · post-it
note to self: if at first…
October 22nd, 2009 · No Comments
Tags: business · personal · post-it
note to self: adland problem #1
May 17th, 2009 · 2 Comments
” A perfection of means and a confusion of aims, seems to be our biggest problem”
Albert Einstein
note to self: the art of storytelling
November 11th, 2008 · No Comments
For sale: baby shoes, never used.
Ernest Hemingway
Tags: marketing · planning · post-it · storytelling
note to self: strategy is…
October 27th, 2008 · 2 Comments
“Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do.”
“You can’t achieve a competitive differentiation through things you do ‘reasonably well most of the time.’ ”
“The necessary outcome of strategic planning is [...]
note to self: sender is nothing without receiver
September 8th, 2008 · No Comments
If you are a planner, remember the consumer, if you are a creative remember the consumer, if you are a client remember the consumer. Sure it helps if you can throw it 50 yards, or do a behind the back no look bounce pass between the legs. But…
If it ain’t caught, you don’t score
Tags: marketing · planning · post-it
what if…we changed the budget
August 21st, 2008 · No Comments
So here is one from real life actually that got shot down.
One of my targets, in my official capacity, for next year is to help Sales increase revenue (somehow it seems that’s always a target). So to achieve that here is what I proposed.
Cut the target and budget meetings down from once a month to [...]