Niko Herzeg Marketing

Here’s a joke for you:
Man walks in the local Chamber of Commerce and says he wants to register his new business. A shop. He proceeds to tell that some bank has given him a loan and the lease on the space had been signed.
The Chamber of Commerce person contratulates the man and then proceed [...]

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A couple of things have been popping up on my radar interesting, or I think interesting, enough to warrant a hypothesis about business, communications, people and politics.
First there is:
This story. An entertainment channel for the conservative American.
What makes them interesting is the fact they seem to be focused on spreading content, the way [...]

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Amongst the many things identified by Diamond, again we see the use of wrong analogies that frame our actions and perceptions of success, or lack thereof. The fact the talk is four years old, yet not dated, adds to its urgency, to me at least.
Howerever you like your tea, this talk should touch some [...]

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Rob has been writing some clear and precise posts about adlands problems..
Yet the core problem and possible solution seem simple, almost trivial (so most likely wrong). The industry has become one focused on Ideas of Succession, instead of Ideas of Progress.
The former is ” the act or process of following in order or sequence”, while [...]

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The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

The Daily Show on Facebook

Doing something is good, doing the most important thing is better.

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Fresh enough to warrant investigation, yet familiar enough to not be deered by the headlights. Tight enough to focus execution, yet a great springboard for creatives to have a field day..

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Well oh they might wear classic Reeboks
Or knackered Converse
Or tracky bottoms tucked in socks
But all of that’s what the point is not
The point’s that there ain’t no romance around there

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What do you think? Nobrainer, dude.. of course we will reach our target. I mean all celebs involved have tens of millions of fans, and the price of a text is just $5,-. I mean, all we need is 200.000 fans and money..
Yes we should care, and yes if all the fans of the celebs [...]

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Conversation overheard between construction workers doing demolition work in the Canal district of Amsterdam.
” Why are you throwing away that material, if we safe it we can use it again later on when we start fixing up this place.”
” Saving or throwing away, I get paid the same for clearing this building.”
One thinks in adding [...]

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Given that Mum has painted her house and added some new furniture, she also wanted a new tv. So we went shopping for one. This is an account of her thought decision proces:
Factor #1: ” I like how it looks and makes me feel”..
Any tv and remote that felt intimidating, was discarded. Fair enough, [...]

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