Niko Herzeg Marketing

This weekend has been good for various reasons: first of we said hola to Santiago during the night. She kindly said hola back. and then some.
Secondly, we survived our personal version of a Chilean bbq; grilled for over two hours by a VC; keeping the bad bbq analogies going, in the end he did [...]

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Our project got selected and we accepted the invitation. Santiago is home for the next 6 months as we go about turning this chip into a boulder.

Updates will follow as events unfold, because if you think this is over then you’re wrong.

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I have a neighbour. About 50 years old, but to be honest I have no idea how old she is. She’s been ravaged by bad health.
In a wheelchair, suffering from what I think is Parkinson’s as well. She can walk for 2-3 minutes though she shouldn’t, as her body can’t take the pressure.
My neighbour [...]

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The great lesson in microeconomics is to discriminate between when technology is going to help you and when it’s going to kill you. And most people do not get this straight in their heads. But a fellow like Buffett does.
For example, when we were in the textile business, which is a terrible commodity business, we [...]

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” William Lawrence of ABC, another former Times man, asked the first question on December 16: As you look back upon your first two years in office, sir, has your experience in office matched your expectations?
‘ Well, I think in the first place the problems are more difficult, than I had imagined they were,’ Kennedy [...]

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One magazine;
Four advertisers;
Different agencies;
Same category.
No convention was harmed during the making of any of these campaigns.

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How comedy can help account planning
View more presentations from nikoherzeg.

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Harvard Thinks Big 2010 – Daniel Gilbert – ‘Global Warming and Psychology’ from Harvard Thinks Big on Vimeo.
Pretty good insight checklist in general:
Are you finding stuff in the lives of people that is:
Immoral
Imment
Intentional
Instanteneous
Obviously the creative translation does not (should not?) have to amplify that fear. But having a fear/problem to work of instead of the [...]

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“It is difficult to imagine how any behavior in the presence of another person can avoid being a communication of one’s own view of the nature of one’s relationship with that person and how it can fail to influence that person.”
Paul Watzlawick..

The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

Intro – Pantry [...]

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