Niko Herzeg Marketing

Character cannot be developed in ease and quiet. Hellen Keller

In the next 14 days, give or take, we are opening up our service to the public. Nothing up this point in my life has me prepared for these next days.
I am an adman. Started out in publishing and through chance and helping hands, blagged [...]

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A month ago, advertising consultant;
A month ago, fall and chance of frost;
A month ago, ideas were just thoughts;
A month ago, LATAM was a continent I wanted to visit in my lifetime;
A month ago, Yo no hablo español;
A month ago, a lot of “what if’” and no real chance of finding out;
A month in, co-founder education [...]

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This weekend has been good for various reasons: first of we said hola to Santiago during the night. She kindly said hola back. and then some.
Secondly, we survived our personal version of a Chilean bbq; grilled for over two hours by a VC; keeping the bad bbq analogies going, in the end he did [...]

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Our project got selected and we accepted the invitation. Santiago is home for the next 6 months as we go about turning this chip into a boulder.

Updates will follow as events unfold, because if you think this is over then you’re wrong.

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I have a neighbour. About 50 years old, but to be honest I have no idea how old she is. She’s been ravaged by bad health.
In a wheelchair, suffering from what I think is Parkinson’s as well. She can walk for 2-3 minutes though she shouldn’t, as her body can’t take the pressure.
My neighbour [...]

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” William Lawrence of ABC, another former Times man, asked the first question on December 16: As you look back upon your first two years in office, sir, has your experience in office matched your expectations?
‘ Well, I think in the first place the problems are more difficult, than I had imagined they were,’ Kennedy [...]

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How comedy can help account planning
View more presentations from nikoherzeg.

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I heard a story about this rapper Brian Williams, aka Baby. With his brother he runs Cash Money Records. Legend has it that when he started out in the music industry, he replaced his original teeth with golden teeth and got tattoos on the most visible parts of his body (neck lower arms).
It was [...]

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A couple of things have been popping up on my radar interesting, or I think interesting, enough to warrant a hypothesis about business, communications, people and politics.
First there is:
This story. An entertainment channel for the conservative American.
What makes them interesting is the fact they seem to be focused on spreading content, the way [...]

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So last week we had Christmas and catching up with some mates we got to talk food. Also last week was the release of Beady Eye’s official single and Rapradar’s awesome take on hiphop in 2010.
Talking food and music I was struck by a recurring theme. Nobody just likes stuff anymore. “The pork needed a [...]

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