Niko Herzeg Marketing

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Entries Tagged as 'music'

It takes a village to raise a consumer

August 12th, 2010 · 2 Comments

complexity of life from Niko Herzeg on Vimeo.
So the clip above is from the movie Un Prophete. But I wanted to zoom in on the last scene. It is in that detailed scene we can learn so much about the many, subtle and slow influences that drive our values, culture, and actions. Stuff that might [...]

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Tags: Uncategorized · branding · business · marketing · music · planning

customer service is the live version of album track

May 13th, 2010 · No Comments

It gives you chances to win customers over time and time again with by adding suprises and extra’s to something they like enough to buy from you or are actively considering buying.
Most purchase and post purchase contacts are distress contacts. People don’t quite know what/how to buy, or they bought it and there are problems [...]

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Tags: branding · business · marketing · music · planning · strategy

Imagine…

September 13th, 2009 · 1 Comment

This song always gets me with the same reaction: Why is it not longer? Why did he not finish it? Before I know it, I start making up stuff and the song becomes quite epic in my mind.
Leaving some stuff blank, to be filled in by the imagination of people within a context set up [...]

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Tags: branding · business · communication · frame · marketing · music · presentation · storytelling

Coming full circle: the evolution of gangsta rap

February 2nd, 2009 · 1 Comment

Gangster rap is a term coined by the mainstream media to describe a certain genre of hip-hop that reflects the violent lifestyles of some inner-city youths. Gangsta is a corruption of the word gangster. The genre was pioneered around 1983 by Ice T with songs like Cold Winter Madness and Body Rock/Killers and was popularized [...]

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Tags: full circle · music · planning · strategy

friday open vault: deutsch telekom + Oasis

August 22nd, 2008 · No Comments

call it cheezy, call it easy, but I admit this clip moves me

Can’t wait for the album to drop…

have good one..

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Tags: friday open vault · music

the festival to end all festivals

August 6th, 2008 · No Comments

Today the Guca Sabor, aka the best fucking festival in the world, begins.

For those with any knowlegde of Eastern Europen music, know this is the highlight of the year…

For those who don’ t know, now you know..

I’ll take that Pepsi test with any festival, so bring it on if you think you can hang

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Tags: music

how to deconstruct strategies and analyze the competition

June 3rd, 2008 · No Comments

great video + song and a lesson to be learned (kinda)

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Tags: marketing · music · planning

what if…you could create a classic?

March 10th, 2008 · 2 Comments

So Lil’ Wayne has been planning the release of his latest album. As far as hip hop goes, it is one of the most anticipated albums of the year. However there has been a lot of talk on blogs regarding the album and the artist . It’s one thing to call yourself the best rapper [...]

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Tags: business · marketing · music · transformation design · what if..

. “IF HE USES TEN SYLLABLES IN A LINE, IM GOING TO USE FIFTEEN

December 20th, 2007 · No Comments

Here is a piece from an interview with Bun B. In it he talks about rapping against competition.
Sometimes you gotta zig sometimes you zag, and sometimes u just gotta out do the opponent. There’s a lesson in there somewhere….
to read the whole thing go here
BLVR: So a lot of the work you’ve done in recent [...]

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Tags: marketing · music