Niko Herzeg Marketing

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Entries Tagged as 'marketing'

A conversation with Charlie Munger

January 20th, 2011 · No Comments

Quite long, but if you got the time, he makes quite a lot of sense.

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Tags: business · marketing · politics · storytelling · strategy

future for the developing world: exporting tech-aid to the west

January 18th, 2011 · 1 Comment

trend: tools created for developing world will increasingly reasonate and find ‘buyers’ in the West. Ushahidi is needed west/north. Whether they/we like it or not.

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Tags: business · frame · marketing · strategy

money in the age of sharing

January 17th, 2011 · No Comments

Revenue Models from network cultures on Vimeo.
Games are fun and we all like to collaborate. But where there is value being created, taxation is just around the corner. The biggest communication tool is still money and no reform has happened, yet. The next battle will be fought with calculators.

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Tags: business · marketing

low hanging fruit rots first

January 5th, 2011 · No Comments

The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

The Daily Show on Facebook

Doing something is good, doing the most important thing is better.

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Tags: business · marketing · planning

Alex Turner on insight

December 22nd, 2010 · No Comments

Well oh they might wear classic Reeboks
Or knackered Converse
Or tracky bottoms tucked in socks
But all of that’s what the point is not
The point’s that there ain’t no romance around there

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Tags: culture · frame · marketing · planning · strategy

Ideas of value

December 15th, 2010 · 1 Comment

Every once in a while I like to go and get some take away. Specifically a kapsalon. This is a dish that was invented in Rotterdam, actually in my old neighbourhood, by Shoarma take away El Aviva.

Since then the dish has been copied by most shoarma places in Holland. So most shoarma take aways [...]

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Tags: business · culture · marketing

note to self: it’s never about you

December 6th, 2010 · 1 Comment

What do you think? Nobrainer, dude.. of course we will reach our target. I mean all celebs involved have tens of millions of fans, and the price of a text is just $5,-. I mean, all we need is 200.000 fans and money..
Yes we should care, and yes if all the fans of the celebs [...]

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Tags: branding · business · marketing · planning

Design your own illusion

November 26th, 2010 · No Comments

The nice thing about the IKEA store in Delft, is that is also serves as their Concept Center. So every time I visit, there is some new stuff. Like the self check out line above.
They have been in practice for a couple of months now. Talking to some people there, I learned of the [...]

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Tags: branding · business · marketing · strategy

aiming is easy with clear targets

November 24th, 2010 · No Comments

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Tags: business · marketing · strategy

Goals, expectations and outcomes

November 17th, 2010 · 2 Comments

“Dulles made a couple of final points; don’t forget one thing”, the CIA director interjected, “we have a dispersal problem. If we take these men out of Guatemala, we will have to transfer them to the United States, and we can’t have them wandering around the country telling everyone what they have been doing”
This [...]

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Tags: business · marketing · strategy