Niko Herzeg Marketing

Our project got selected and we accepted the invitation. Santiago is home for the next 6 months as we go about turning this chip into a boulder.

Updates will follow as events unfold, because if you think this is over then you’re wrong.

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The great lesson in microeconomics is to discriminate between when technology is going to help you and when it’s going to kill you. And most people do not get this straight in their heads. But a fellow like Buffett does.
For example, when we were in the textile business, which is a terrible commodity business, we [...]

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” William Lawrence of ABC, another former Times man, asked the first question on December 16: As you look back upon your first two years in office, sir, has your experience in office matched your expectations?
‘ Well, I think in the first place the problems are more difficult, than I had imagined they were,’ Kennedy [...]

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Here is a thought starter: If you still rely on * (as this mobile provider does) in your thinking or in the advertising of your solutions, your solution is to complicated.
Now obviously that is not always the case, but it does serve as a way to look at what you are offering. And how [...]

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How comedy can help account planning
View more presentations from nikoherzeg.

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As seen at Frankfurt Airport. Books that help you learn a foreign language by turning the learning into a “Who-done-it” novel. Best bit of gamification I’ve come across in a long time.
Yes new tools (slowly) change cultural practices of people. Yes we should be aware of the new. No, we should not jump [...]

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“It is difficult to imagine how any behavior in the presence of another person can avoid being a communication of one’s own view of the nature of one’s relationship with that person and how it can fail to influence that person.”
Paul Watzlawick..

The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

Intro – Pantry [...]

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“Good heavens!” I cried. “Who would associate crime with these dear old homesteads?” “They always fill me with a certain horror. It is my belief, Watson, founded upon my experience, that the lowest and vilest alleys in London do not present a more dreadful record of sin than does the smiling and beautiful countryside.”
“But [...]

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Rob has been writing some clear and precise posts about adlands problems..
Yet the core problem and possible solution seem simple, almost trivial (so most likely wrong). The industry has become one focused on Ideas of Succession, instead of Ideas of Progress.
The former is ” the act or process of following in order or sequence”, while [...]

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The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

The Daily Show on Facebook

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