Niko Herzeg Marketing

Our project got selected and we accepted the invitation. Santiago is home for the next 6 months as we go about turning this chip into a boulder.

Updates will follow as events unfold, because if you think this is over then you’re wrong.

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“But see, that’s the point. We don’t expect anyone will choose the ads. Because, for a very reasonable monthly fee, you’ll be able to eliminate all those ads and get your content free of all nterruptions. How reasonable, you say? Well, let’s say that for $30 a month you could watch all the TV you [...]

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“I came into this motherfucker a hundred grand strongNine to be exact, from grindin G-packsPut this shit in motion ain’t no rewindin me backCould make 40 off a brick but one rhyme could beat thatAnd if somebody woulda told ‘em that Hov’ would sell clothinHeh, not in this lifetime, wasn’t in my right mindThat’s another [...]

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In keeping with building on existing relationships:
A very sharp and clear discription of the distinction between telling about usefullness and being usefull.
The Aesthetic Divide by Adrian Ho

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A very important rule in magic (the real kind, not the one that creates 700 billion, ha!) states, that the real magic starts after the trick is done.

When a trick is performed correctly, the audience will go home and add stuff to the trick that was not there, but does enhance the trick.

Once home [...]

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I realized there was no need to create new forms; all I had to do was design the relationship between a human, an object, and what is around the two. That realization gave me a big relief.
For example, if a client asked me “Please design a chair” while sitting in a good chair, I [...]

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The Japanese tea ceremony cha-no-yu is an ancient tradition; it’s most famous practicioner went by the name Sen no Rikyu.
Amongst many things he became emporer Hideyoshi’s favorite tea master, and part adviser on matters of politics and culture.
On a certain day emporer Hideyoshi decided to pay Sen no Rikyu a visit at his house. [...]

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Ichi-go Ichi- e

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