Niko Herzeg Marketing

Trends
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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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District Major of Amsterdam Zeeburg, Fatima Elatik, compared the right wing politician Geert Wilders to Hilter. Of course she meant it differently and she had a more nuanced thought in mind. When given the chance to explain her statement, she does.

I found nuanced statements after googling a “hand me down” soundbite. The soundbite I overheard, some [...]

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The above commercial shows us a bias that can help producers and consumers change their habits to more eco friendly ways without less consumption.
It is called the Diderot effect
If you buy a bigger washingmachine, you of course need a better detergent to help with the bigger loads.
So if we want to change habits on a [...]

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A couple of things caught my attention last week. And both got me thinking about social norms and biases.

First of, several people around caught a light bout of flu. Nothing serious or Mexican, just a bit of a temperture and some chills and coughing. However after asking them how seriously they were treating this (given [...]

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Ovens “big enough for a Christmas turkey”. 

Freezers “with enough room so you always have food for unexpected guests”.

Just two examples of clever marketing, using extreme events (once a year Christmas and let’s say twice a year unexpected dinner guests) with latent cultural and social stigma’s that still work on the (post)modern human beings decision making [...]

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Flowers? NoMoney? No (perhaps, but for the sake of argument, let’s not open that can of worms)Cars? NoStylish dressing? NoHumor? MehhGood Looks? Don’t hurt, but not really dealbreakersSocial skills? UsefullPower? Hmmm…
All of the above are really just rationale that help propagate certain emotional triggers once all that matters is said and done.
So without further [...]

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Neil Perkin asked people to help create this presentation about (online) communities. 

Below the result.
Hat tip to all for helping and to Mr Perkin for making it something special.

A Presentation About Community, By The Community
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“It’s not just my creation at this point, and it hasn’t been really for a long time, “I wanted it to be our creation. Once you set that in motion, it’s a large community of people gathered around a core set of values.”
Bruce Springsteen

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Just a quick post on an even quicker idea.
What with all the user generated content, 2.0, participation of the peoples going on in the world I have an idea:
What if we create the WCEF: World Championship of Everything (u like) Federation.
U got an activity, hybrid of old stuff or something u do with friends: [...]

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