Being neither a branding expert, nor a digital master, I really get bored with discussions of what campaigns/strategies/briefings etc, should look like. It seems to always to end up being a more tactical discussion as oppose to a strategic one.
What is marketer to do? And then it hit me (right after that ouzo at [...]
Entries Tagged as 'Hamburg'
Brought to you by Christos: another branding diagram/brief
August 30th, 2010 · 5 Comments
Tags: Hamburg · agency · branding · business · communication · concept · frame