Niko Herzeg Marketing

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Entries Tagged as 'hall of fame'

An Account Planner called Bruce Lee

September 2nd, 2009 · No Comments

If Ted Kennedy teaches us to keep our eyes on the big picture, and make sure that the work, works, Bruce Lee teaches us (amongst other things) that we need balance to be able to totaly and honestly express our (clients) truth.
Natural instinct (creativity) on one end of the spectrum of acting and control [...]

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Tags: hall of fame · marketing · planning

Lessons from the corner

August 31st, 2009 · No Comments

What is progress? What do statistics tell us? How do we measure what we are doing? How to come to terms with the fact that there are no easy answers and that we are most likely telling and selling stuf that “could easily of changed by now”?
If you have the time, please take 40 minutes [...]

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Tags: frame · hall of fame · planning · storytelling

Non Advertising Planning Hall of Fame: Pierre Wack

April 21st, 2008 · 1 Comment

So here is little segment looking at guys and girls from all over the world, who can contribute to the education of me, fellow wannabe planners, those doing it and those just wanting some new info.

To kick it of an article about Pierre Wack. The Stephen King of Shell ( this does him no justice, [...]

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Tags: hall of fame · planning