Being neither a branding expert, nor a digital master, I really get bored with discussions of what campaigns/strategies/briefings etc, should look like. It seems to always to end up being a more tactical discussion as oppose to a strategic one.
What is marketer to do? And then it hit me (right after that ouzo at [...]
Entries Tagged as 'frame'
Brought to you by Christos: another branding diagram/brief
August 30th, 2010 · 5 Comments
Tags: Hamburg · agency · branding · business · communication · concept · frame
The week Haiti got hit
January 26th, 2010 · No Comments
Trends
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Tags: Uncategorized · business · culture · digital · frame · herd · marketing · personal · planning · presentation · storytelling
Note to self: Up in the air pt 3
January 21st, 2010 · No Comments
So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]
Tags: agency · branding · business · communication · culture · frame · herd · marketing · planning · post-it · presentation · strategy
Note to self: Up in the air pt 2
January 19th, 2010 · 1 Comment
So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]
Tags: art · branding · business · communication · culture · frame · marketing · planning · post-it · strategy · transformation design
A good solution is..
October 7th, 2009 · No Comments
Society, and in its slipstream our profession, is increasingly becoming a place taken over by wicked problems.
Wicked problem is a phrase used in social planning to describe a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Moreover, because of complex interdependencies, [...]
Tags: business · culture · design · frame · marketing · planning · strategy
Imagine…
September 13th, 2009 · 1 Comment
This song always gets me with the same reaction: Why is it not longer? Why did he not finish it? Before I know it, I start making up stuff and the song becomes quite epic in my mind.
Leaving some stuff blank, to be filled in by the imagination of people within a context set up [...]
Tags: branding · business · communication · frame · marketing · music · presentation · storytelling
Lessons from the corner
August 31st, 2009 · No Comments
What is progress? What do statistics tell us? How do we measure what we are doing? How to come to terms with the fact that there are no easy answers and that we are most likely telling and selling stuf that “could easily of changed by now”?
If you have the time, please take 40 minutes [...]
Tags: frame · hall of fame · planning · storytelling
the root of all magic is reality
August 27th, 2009 · No Comments
Imagine this:
The 1980 NBA finale, the deciding game and your best player, Kareem Abdul Jabbar, out. The way you used to play, build around a system that had served you well, is broken.
What do you do?
We know what head coach Paul Westphal did.
Same choices are presented to us every day. With our expectations about business [...]
Tags: frame · innovation · marketing
the power of words
September 15th, 2008 · No Comments
Watching a regional football derby yesterday it struck me: these players were more ferocious, more physical, more inclined to play rough, to do whatever it took to win that derby not because of what the derby meant to both teams. It was because of what the word derby means. period.
It is this implicitness, the context [...]