Niko Herzeg Marketing

‘Utopia Now’ – Lecture by Stephen Duncombe from SKOR on Vimeo.
a great addendum to some of my thoughts written here and here

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“Good heavens!” I cried. “Who would associate crime with these dear old homesteads?” “They always fill me with a certain horror. It is my belief, Watson, founded upon my experience, that the lowest and vilest alleys in London do not present a more dreadful record of sin than does the smiling and beautiful countryside.”
“But [...]

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A couple of things have been popping up on my radar interesting, or I think interesting, enough to warrant a hypothesis about business, communications, people and politics.
First there is:
This story. An entertainment channel for the conservative American.
What makes them interesting is the fact they seem to be focused on spreading content, the way [...]

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Sitting in the subway two teenagers were talking about their weight. After some talk they spotted the reason why they, in their eyes, were gaining weight. Eating in the evening. So they agree to stop eating after 22:00. That’s all. Both seemed pretty pleased with this action.
This offers a glimpse in their world and wonderfull [...]

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trend: tools created for developing world will increasingly reasonate and find ‘buyers’ in the West. Ushahidi is needed west/north. Whether they/we like it or not.

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Fresh enough to warrant investigation, yet familiar enough to not be deered by the headlights. Tight enough to focus execution, yet a great springboard for creatives to have a field day..

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Well oh they might wear classic Reeboks
Or knackered Converse
Or tracky bottoms tucked in socks
But all of that’s what the point is not
The point’s that there ain’t no romance around there

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Conversation overheard between construction workers doing demolition work in the Canal district of Amsterdam.
” Why are you throwing away that material, if we safe it we can use it again later on when we start fixing up this place.”
” Saving or throwing away, I get paid the same for clearing this building.”
One thinks in adding [...]

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Alfredo Jaar: Skoghall Konsthall from Cientodiez on Vimeo.
What do you do when the people of a town, whose mayor wants a museum, say that they don’t need one?
What is the goal? Permanent museum
What are the barriers? Apathy, lack of perceived value
How do we remove those barriers? Enthusiasm, real life experience
How do we get the [...]

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Being neither a branding expert, nor a digital master, I really get bored with discussions of what campaigns/strategies/briefings etc, should look like. It seems to always to end up being a more tactical discussion as oppose to a strategic one.
What is marketer to do? And then it hit me (right after that ouzo at [...]

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