Here is a thought starter: If you still rely on * (as this mobile provider does) in your thinking or in the advertising of your solutions, your solution is to complicated.

Now obviously that is not always the case, but it does serve as a way to look at what you are offering. And how you are communicating your offer.

Static/passive media like print and tv used to allow advertisers some lag time between what your offer (in terms of what you offered and how you communicated it) and when the offer was acted upon.

The ever closing gap between input and outcome asks for ever greater streamlining of the purchase process and a greater level of trust between buyer and seller.

But the good side is that every * offers a chance to create something of meaning, something that meets a need in a delightful way (that does not mean you need to add technology to the mix, just start with some observation and buyer point of view empathy and take it from there).