Niko Herzeg Marketing

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Society, and in its slipstream our profession, is increasingly becoming a place taken over by wicked problems.
Wicked problem is a phrase used in social planning to describe a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Moreover, because of complex interdependencies, [...]

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“Let’s compare technology to works of art. Even masterpieces appear somehow lacking until people appreciate them. That’s when they become truly complete. Beyond the works themselves, it’s how people interpret or receive them that matters. And it’s the same for technology. What matters is deciding how people will want to embrace new technology or features.”

Kenya [...]

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I realized there was no need to create new forms; all I had to do was design the relationship between a human, an object, and what is around the two. That realization gave me a big relief.
For example, if a client asked me “Please design a chair” while sitting in a good chair, I [...]

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“The essence of design lies in the process of discovering a problem shared by many people and trying to solve it.”

Kenya Hara

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