Niko Herzeg Marketing

Here is a thought starter: If you still rely on * (as this mobile provider does) in your thinking or in the advertising of your solutions, your solution is to complicated.
Now obviously that is not always the case, but it does serve as a way to look at what you are offering. And how [...]

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As seen at Frankfurt Airport. Books that help you learn a foreign language by turning the learning into a “Who-done-it” novel. Best bit of gamification I’ve come across in a long time.
Yes new tools (slowly) change cultural practices of people. Yes we should be aware of the new. No, we should not jump [...]

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herd, ideas that do, trickster and all that..

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Kevin Starr at IIT Design Research Conference 2010 from IIT Institute of Design on Vimeo.
Not just for the third world or social problems, given the fact that the Western world is in financial trouble and adland is a joke…

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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Society, and in its slipstream our profession, is increasingly becoming a place taken over by wicked problems.
Wicked problem is a phrase used in social planning to describe a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Moreover, because of complex interdependencies, [...]

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“Let’s compare technology to works of art. Even masterpieces appear somehow lacking until people appreciate them. That’s when they become truly complete. Beyond the works themselves, it’s how people interpret or receive them that matters. And it’s the same for technology. What matters is deciding how people will want to embrace new technology or features.”

Kenya [...]

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I realized there was no need to create new forms; all I had to do was design the relationship between a human, an object, and what is around the two. That realization gave me a big relief.
For example, if a client asked me “Please design a chair” while sitting in a good chair, I [...]

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“The essence of design lies in the process of discovering a problem shared by many people and trying to solve it.”

Kenya Hara

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