Niko Herzeg Marketing

Here is a thought starter: If you still rely on * (as this mobile provider does) in your thinking or in the advertising of your solutions, your solution is to complicated.
Now obviously that is not always the case, but it does serve as a way to look at what you are offering. And how [...]

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How comedy can help account planning
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Amsterdam Airport’s campaign for the shopping plaza.
A Harajuku girl

and an African man

It must make some sense somewhere in the research the agency did, right? Somewhere someone has data that clearly shows that people, when walking around airports, suspend their sense of national, racial and personal pride.
That people walking around airports are happy to be [...]

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As seen at Frankfurt Airport. Books that help you learn a foreign language by turning the learning into a “Who-done-it” novel. Best bit of gamification I’ve come across in a long time.
Yes new tools (slowly) change cultural practices of people. Yes we should be aware of the new. No, we should not jump [...]

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“Good heavens!” I cried. “Who would associate crime with these dear old homesteads?” “They always fill me with a certain horror. It is my belief, Watson, founded upon my experience, that the lowest and vilest alleys in London do not present a more dreadful record of sin than does the smiling and beautiful countryside.”
“But [...]

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A couple of things have been popping up on my radar interesting, or I think interesting, enough to warrant a hypothesis about business, communications, people and politics.
First there is:
This story. An entertainment channel for the conservative American.
What makes them interesting is the fact they seem to be focused on spreading content, the way [...]

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Amongst the many things identified by Diamond, again we see the use of wrong analogies that frame our actions and perceptions of success, or lack thereof. The fact the talk is four years old, yet not dated, adds to its urgency, to me at least.
Howerever you like your tea, this talk should touch some [...]

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Trend: Methaphors were/are/will be the triggers that enable primed systems/segments/societies to collectively move at an accelerated pace in the direction they were moving already unconciously.
The above talk with George Soros also bring to light something obvious, yet very interesting. The fact that false positive stories (ineffective stories – who for whatever reason, be it through [...]

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The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

The Daily Show on Facebook

Current trend:Co-anything..
People want more involvement. No. They demand it. Remember though what you corporate/government partners are thinking: rights granted, will become obligations enforced.
So while we might now with great energy jump into home education, civil crime patrols, people supermarkets and other [...]

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Well oh they might wear classic Reeboks
Or knackered Converse
Or tracky bottoms tucked in socks
But all of that’s what the point is not
The point’s that there ain’t no romance around there

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