So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]
Entries Tagged as 'concept'
Note to self: Up in the Air pt 4
January 22nd, 2010 · 1 Comment
Tags: Uncategorized · branding · business · communication · concept · culture · design · marketing · personal · planning · post-it · random · strategy · what if..
Account Planner called Rodney Mullen
January 9th, 2010 · No Comments
small homage to some guys and gals that were doing stuff we do now more than a decade ago. HHCL, salute..
Tags: Uncategorized · branding · business · communication · concept · marketing · planning
what is the real brief: upstream thinking leads to interesting questions
November 1st, 2009 · No Comments
So there was/is this debate in the Netherlands about the age of retirement. Most likely is going up to 67 years from 65 (early retirement being 63, which is also going up). The reasons are well known, demographics, empty pension funds,etc..
But listening to a conversation between a minister of the Cabinet defending the policy and [...]
Tags: Uncategorized · branding · concept · planning · strategy
what if…loaded words + ambiguity = interesting t.v.?
August 12th, 2008 · No Comments
A little concept (kinda candid camera meets talk show meets gonzo porn) I have been playing with and can’t quite make work yet..
Here it is:
You get a host and you make him put on a t-shirt. On it he has a word. Just one word. Say, Halliburton or Tibet or Abortion. that’s it. And he [...]