Niko Herzeg Marketing

Our project got selected and we accepted the invitation. Santiago is home for the next 6 months as we go about turning this chip into a boulder.

Updates will follow as events unfold, because if you think this is over then you’re wrong.

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As seen at Frankfurt Airport. Books that help you learn a foreign language by turning the learning into a “Who-done-it” novel. Best bit of gamification I’ve come across in a long time.
Yes new tools (slowly) change cultural practices of people. Yes we should be aware of the new. No, we should not jump [...]

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‘Utopia Now’ – Lecture by Stephen Duncombe from SKOR on Vimeo.
a great addendum to some of my thoughts written here and here

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Here’s a joke for you:
Man walks in the local Chamber of Commerce and says he wants to register his new business. A shop. He proceeds to tell that some bank has given him a loan and the lease on the space had been signed.
The Chamber of Commerce person contratulates the man and then proceed [...]

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A couple of things have been popping up on my radar interesting, or I think interesting, enough to warrant a hypothesis about business, communications, people and politics.
First there is:
This story. An entertainment channel for the conservative American.
What makes them interesting is the fact they seem to be focused on spreading content, the way [...]

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Amongst the many things identified by Diamond, again we see the use of wrong analogies that frame our actions and perceptions of success, or lack thereof. The fact the talk is four years old, yet not dated, adds to its urgency, to me at least.
Howerever you like your tea, this talk should touch some [...]

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Sitting in the subway two teenagers were talking about their weight. After some talk they spotted the reason why they, in their eyes, were gaining weight. Eating in the evening. So they agree to stop eating after 22:00. That’s all. Both seemed pretty pleased with this action.
This offers a glimpse in their world and wonderfull [...]

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Trend: Methaphors were/are/will be the triggers that enable primed systems/segments/societies to collectively move at an accelerated pace in the direction they were moving already unconciously.
The above talk with George Soros also bring to light something obvious, yet very interesting. The fact that false positive stories (ineffective stories – who for whatever reason, be it through [...]

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The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

The Daily Show on Facebook

Current trend:Co-anything..
People want more involvement. No. They demand it. Remember though what you corporate/government partners are thinking: rights granted, will become obligations enforced.
So while we might now with great energy jump into home education, civil crime patrols, people supermarkets and other [...]

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