Niko Herzeg Marketing

Being neither a branding expert, nor a digital master, I really get bored with discussions of what campaigns/strategies/briefings etc, should look like. It seems to always to end up being a more tactical discussion as oppose to a strategic one.
What is marketer to do? And then it hit me (right after that ouzo at [...]

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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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small homage to some guys and gals that were doing stuff we do now more than a decade ago. HHCL, salute..

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So there was/is this debate in the Netherlands about the age of retirement. Most likely is going up to 67 years from 65 (early retirement being 63, which is also going up). The reasons are well known, demographics, empty pension funds,etc..
But listening to a conversation between a minister of the Cabinet defending the policy and [...]

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A little concept (kinda candid camera meets talk show meets gonzo porn) I have been playing with and can’t quite make work yet..
Here it is:
You get a host and you make him put on a t-shirt. On it he has a word. Just one word. Say, Halliburton or Tibet or Abortion. that’s it. And he [...]

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