Niko Herzeg Marketing

Sitting in the subway two teenagers were talking about their weight. After some talk they spotted the reason why they, in their eyes, were gaining weight. Eating in the evening. So they agree to stop eating after 22:00. That’s all. Both seemed pretty pleased with this action.
This offers a glimpse in their world and wonderfull [...]

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So last week we had Christmas and catching up with some mates we got to talk food. Also last week was the release of Beady Eye’s official single and Rapradar’s awesome take on hiphop in 2010.
Talking food and music I was struck by a recurring theme. Nobody just likes stuff anymore. “The pork needed a [...]

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Fresh enough to warrant investigation, yet familiar enough to not be deered by the headlights. Tight enough to focus execution, yet a great springboard for creatives to have a field day..

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As Wikipedia discribes it: A sunk cost dilemma is a dilemma of having to choose between continuing a project of uncertain prospects already involving considerable sunk costs, or discontinuing the project. Given this choice between the certain loss of the sunk costs when stopping the project versus possible – even if unlikely – long-term profitability [...]

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“Call me. I am horny”

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Being neither a branding expert, nor a digital master, I really get bored with discussions of what campaigns/strategies/briefings etc, should look like. It seems to always to end up being a more tactical discussion as oppose to a strategic one.
What is marketer to do? And then it hit me (right after that ouzo at [...]

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My mums neighbour has knee problems. Yet every time she goes to doctor he says: “things are looking good”. She is in pain and gets angry when he tells her this.
A doctor friend explained to me, that the issue is this: most likely her condition has been classified as chronic. So for the doctor [...]

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So a couple of weeks ago I had some issues with my Mac and the adapter. Both were heating up like crazy and once I thought I even smelled something burning.
Anyways, a couple of days later, while in the city, I walked past a Macstore and explained my problem to the staff. I have [...]

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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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