Niko Herzeg Marketing

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Entries Tagged as 'communication'

strategy is..

January 28th, 2010 · No Comments

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Tags: branding · business · communication · marketing · planning · strategy

Note to self: Up in the Air pt 4

January 22nd, 2010 · 1 Comment

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Tags: Uncategorized · branding · business · communication · concept · culture · design · marketing · personal · planning · post-it · random · strategy · what if..

Note to self: Up in the air pt 3

January 21st, 2010 · No Comments

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Tags: agency · branding · business · communication · culture · frame · herd · marketing · planning · post-it · presentation · strategy

Note to self: Up in the air pt 2

January 19th, 2010 · 1 Comment

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Tags: art · branding · business · communication · culture · frame · marketing · planning · post-it · strategy · transformation design

Account Planner called Rodney Mullen

January 9th, 2010 · No Comments

small homage to some guys and gals that were doing stuff we do now more than a decade ago. HHCL, salute..

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Tags: Uncategorized · branding · business · communication · concept · marketing · planning

it’s funny (and a bit devious) cause it’s true

November 15th, 2009 · No Comments

“But see, that’s the point. We don’t expect anyone will choose the ads. Because, for a very reasonable monthly fee, you’ll be able to eliminate all those ads and get your content free of all nterruptions. How reasonable, you say? Well, let’s say that for $30 a month you could watch all the TV you [...]

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Tags: branding · business · communication · manifesto · marketing · planning · strategy

Imagine…

September 13th, 2009 · 1 Comment

This song always gets me with the same reaction: Why is it not longer? Why did he not finish it? Before I know it, I start making up stuff and the song becomes quite epic in my mind.
Leaving some stuff blank, to be filled in by the imagination of people within a context set up [...]

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Tags: branding · business · communication · frame · marketing · music · presentation · storytelling

note to self: what is it in itself?

June 9th, 2008 · 2 Comments

if the bloke in the picture has found a way to make a light bulb glow without electricity, why the fuck is he trying to contain the light in his hands? There’s not much fucking use having a great idea if you dont let anyone see it.(andy@cynic.com)

Over at Rob’s blog there was a [...]

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Tags: communication · planning · post-it

in the shadow of power lies influence

February 12th, 2008 · 3 Comments

It is primary season in the USA, so here is a nice article about the two men behind the Democratic candidates Obama and Clinton, Mark Penn (from the book microtrends) and David Axelrod.

From a marketing comms point of view very interesting stuff.

And to my readers in the USA (hahaha, ) whatever [...]

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Tags: communication · marketing