Niko Herzeg Marketing

Amsterdam Airport’s campaign for the shopping plaza.
A Harajuku girl

and an African man

It must make some sense somewhere in the research the agency did, right? Somewhere someone has data that clearly shows that people, when walking around airports, suspend their sense of national, racial and personal pride.
That people walking around airports are happy to be [...]

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As seen at Frankfurt Airport. Books that help you learn a foreign language by turning the learning into a “Who-done-it” novel. Best bit of gamification I’ve come across in a long time.
Yes new tools (slowly) change cultural practices of people. Yes we should be aware of the new. No, we should not jump [...]

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enjoy the weekend

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I heard a story about this rapper Brian Williams, aka Baby. With his brother he runs Cash Money Records. Legend has it that when he started out in the music industry, he replaced his original teeth with golden teeth and got tattoos on the most visible parts of his body (neck lower arms).
It was [...]

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Harvard Thinks Big 2010 – Daniel Gilbert – ‘Global Warming and Psychology’ from Harvard Thinks Big on Vimeo.
Pretty good insight checklist in general:
Are you finding stuff in the lives of people that is:
Immoral
Imment
Intentional
Instanteneous
Obviously the creative translation does not (should not?) have to amplify that fear. But having a fear/problem to work of instead of the [...]

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‘Utopia Now’ – Lecture by Stephen Duncombe from SKOR on Vimeo.
a great addendum to some of my thoughts written here and here

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“It is difficult to imagine how any behavior in the presence of another person can avoid being a communication of one’s own view of the nature of one’s relationship with that person and how it can fail to influence that person.”
Paul Watzlawick..

The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

Intro – Pantry [...]

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“Good heavens!” I cried. “Who would associate crime with these dear old homesteads?” “They always fill me with a certain horror. It is my belief, Watson, founded upon my experience, that the lowest and vilest alleys in London do not present a more dreadful record of sin than does the smiling and beautiful countryside.”
“But [...]

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Here’s a joke for you:
Man walks in the local Chamber of Commerce and says he wants to register his new business. A shop. He proceeds to tell that some bank has given him a loan and the lease on the space had been signed.
The Chamber of Commerce person contratulates the man and then proceed [...]

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A couple of things have been popping up on my radar interesting, or I think interesting, enough to warrant a hypothesis about business, communications, people and politics.
First there is:
This story. An entertainment channel for the conservative American.
What makes them interesting is the fact they seem to be focused on spreading content, the way [...]

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