Niko Herzeg Marketing

Character cannot be developed in ease and quiet. Hellen Keller

In the next 14 days, give or take, we are opening up our service to the public. Nothing up this point in my life has me prepared for these next days.
I am an adman. Started out in publishing and through chance and helping hands, blagged [...]

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A month ago, advertising consultant;
A month ago, fall and chance of frost;
A month ago, ideas were just thoughts;
A month ago, LATAM was a continent I wanted to visit in my lifetime;
A month ago, Yo no hablo español;
A month ago, a lot of “what if’” and no real chance of finding out;
A month in, co-founder education [...]

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This weekend has been good for various reasons: first of we said hola to Santiago during the night. She kindly said hola back. and then some.
Secondly, we survived our personal version of a Chilean bbq; grilled for over two hours by a VC; keeping the bad bbq analogies going, in the end he did [...]

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Our project got selected and we accepted the invitation. Santiago is home for the next 6 months as we go about turning this chip into a boulder.

Updates will follow as events unfold, because if you think this is over then you’re wrong.

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The great lesson in microeconomics is to discriminate between when technology is going to help you and when it’s going to kill you. And most people do not get this straight in their heads. But a fellow like Buffett does.
For example, when we were in the textile business, which is a terrible commodity business, we [...]

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“Don’t try and write rock songs, write a pop song and then rock it up or whatever else you wanna do, on top..”
Noel Gallagher
This equally applies to our work: First come up with the problem the brand can/wants/should address, that is rooted in actual consumer buying/using behaviour. Trace back to understand what has lead them [...]

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” William Lawrence of ABC, another former Times man, asked the first question on December 16: As you look back upon your first two years in office, sir, has your experience in office matched your expectations?
‘ Well, I think in the first place the problems are more difficult, than I had imagined they were,’ Kennedy [...]

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Here is a thought starter: If you still rely on * (as this mobile provider does) in your thinking or in the advertising of your solutions, your solution is to complicated.
Now obviously that is not always the case, but it does serve as a way to look at what you are offering. And how [...]

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How comedy can help account planning
View more presentations from nikoherzeg.

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