Niko Herzeg Marketing

This weekend has been good for various reasons: first of we said hola to Santiago during the night. She kindly said hola back. and then some.
Secondly, we survived our personal version of a Chilean bbq; grilled for over two hours by a VC; keeping the bad bbq analogies going, in the end he did [...]

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I have a neighbour. About 50 years old, but to be honest I have no idea how old she is. She’s been ravaged by bad health.
In a wheelchair, suffering from what I think is Parkinson’s as well. She can walk for 2-3 minutes though she shouldn’t, as her body can’t take the pressure.
My neighbour [...]

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“Don’t try and write rock songs, write a pop song and then rock it up or whatever else you wanna do, on top..”
Noel Gallagher
This equally applies to our work: First come up with the problem the brand can/wants/should address, that is rooted in actual consumer buying/using behaviour. Trace back to understand what has lead them [...]

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One magazine;
Four advertisers;
Different agencies;
Same category.
No convention was harmed during the making of any of these campaigns.

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Here is a thought starter: If you still rely on * (as this mobile provider does) in your thinking or in the advertising of your solutions, your solution is to complicated.
Now obviously that is not always the case, but it does serve as a way to look at what you are offering. And how [...]

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How comedy can help account planning
View more presentations from nikoherzeg.

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Amsterdam Airport’s campaign for the shopping plaza.
A Harajuku girl

and an African man

It must make some sense somewhere in the research the agency did, right? Somewhere someone has data that clearly shows that people, when walking around airports, suspend their sense of national, racial and personal pride.
That people walking around airports are happy to be [...]

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As seen at Frankfurt Airport. Books that help you learn a foreign language by turning the learning into a “Who-done-it” novel. Best bit of gamification I’ve come across in a long time.
Yes new tools (slowly) change cultural practices of people. Yes we should be aware of the new. No, we should not jump [...]

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enjoy the weekend

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Harvard Thinks Big 2010 – Daniel Gilbert – ‘Global Warming and Psychology’ from Harvard Thinks Big on Vimeo.
Pretty good insight checklist in general:
Are you finding stuff in the lives of people that is:
Immoral
Imment
Intentional
Instanteneous
Obviously the creative translation does not (should not?) have to amplify that fear. But having a fear/problem to work of instead of the [...]

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