Niko Herzeg Marketing

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Entries Tagged as 'art'

false positive and false negative stories

January 28th, 2011 · No Comments

Trend: Methaphors were/are/will be the triggers that enable primed systems/segments/societies to collectively move at an accelerated pace in the direction they were moving already unconciously.
The above talk with George Soros also bring to light something obvious, yet very interesting. The fact that false positive stories (ineffective stories – who for whatever reason, be it through [...]

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Tags: art · business · concept · culture · what if..

the art of problem solving

January 14th, 2011 · No Comments

herd, ideas that do, trickster and all that..

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Tags: art · business · design · storytelling · transformation design

the energizing power of loss

November 3rd, 2010 · No Comments

Alfredo Jaar: Skoghall Konsthall from Cientodiez on Vimeo.
What do you do when the people of a town, whose mayor wants a museum, say that they don’t need one?
What is the goal? Permanent museum
What are the barriers? Apathy, lack of perceived value
How do we remove those barriers? Enthusiasm, real life experience
How do we get the [...]

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Tags: art · frame · marketing · planning

Note to self: Up in the air pt 2

January 19th, 2010 · 1 Comment

So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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Tags: art · branding · business · communication · culture · frame · marketing · planning · post-it · strategy · transformation design

Billy Apple exhibition in Rotterdam

June 23rd, 2009 · No Comments

thx to her. If you are in Rotterdam, do visit here.

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Tags: art · business