Niko Herzeg Marketing

Our project got selected and we accepted the invitation. Santiago is home for the next 6 months as we go about turning this chip into a boulder.

Updates will follow as events unfold, because if you think this is over then you’re wrong.

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enjoy the weekend

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Being neither a branding expert, nor a digital master, I really get bored with discussions of what campaigns/strategies/briefings etc, should look like. It seems to always to end up being a more tactical discussion as oppose to a strategic one.
What is marketer to do? And then it hit me (right after that ouzo at [...]

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Puff Daddy once said about his succes, that most people, if they knew what it entailed, would not want it. Being away from home for weeks,  working 14-18 hour days, to dealing with laywers, CEO’s, accountants, artists, managers etc..
It struck me as some cliche rich folks tell. Turns out he was right. Kind of. I [...]

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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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You follow drugs, you get drug addicts and drug dealers. But you start to follow the money, and you don’t know where the fuck it’s gonna lead you
Lester Freamon , The Wire
I have noticed something odd recently which, while discussing it with a few people, got me in some heated debates whether or not I [...]

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There is this story Gordon Livingstone tells in his book about Vietnam. As a young luitanant in the 82d Airborne he tried to determine the position of his platoon. His platoon sargeant walked up and asked if he knew where they were.
Livingstone answered: “according to this map, there should be a hill around here. Yet I don’t [...]

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“I came into this motherfucker a hundred grand strongNine to be exact, from grindin G-packsPut this shit in motion ain’t no rewindin me backCould make 40 off a brick but one rhyme could beat thatAnd if somebody woulda told ‘em that Hov’ would sell clothinHeh, not in this lifetime, wasn’t in my right mindThat’s another [...]

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Terry: You was my brother, Charley, you shoulda looked out for me a little bit. You shoulda taken care of me just a little bit so I wouldn’t have to take them dives for the short-end money.
Charlie: Oh I had some bets down for you. You saw some money.
Terry: You don’t understand. I coulda had [...]

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