Niko Herzeg Marketing

Puff Daddy once said about his succes, that most people, if they knew what it entailed, would not want it. Being away from home for weeks,  working 14-18 hour days, to dealing with laywers, CEO’s, accountants, artists, managers etc..
It struck me as some cliche rich folks tell. Turns out he was right. Kind of. I [...]

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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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So last weekend I went to watch Up in the Air. A movie about a guy (Clooney) who fires people on behalf of companies (or as he likes to say: he helps people steer their boat through desperation towards the dim light of hope…before throwing them of the boat and telling them to swim).
His life [...]

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You follow drugs, you get drug addicts and drug dealers. But you start to follow the money, and you don’t know where the fuck it’s gonna lead you
Lester Freamon , The Wire
I have noticed something odd recently which, while discussing it with a few people, got me in some heated debates whether or not I [...]

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There is this story Gordon Livingstone tells in his book about Vietnam. As a young luitanant in the 82d Airborne he tried to determine the position of his platoon. His platoon sargeant walked up and asked if he knew where they were.
Livingstone answered: “according to this map, there should be a hill around here. Yet I don’t [...]

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“I came into this motherfucker a hundred grand strongNine to be exact, from grindin G-packsPut this shit in motion ain’t no rewindin me backCould make 40 off a brick but one rhyme could beat thatAnd if somebody woulda told ‘em that Hov’ would sell clothinHeh, not in this lifetime, wasn’t in my right mindThat’s another [...]

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Terry: You was my brother, Charley, you shoulda looked out for me a little bit. You shoulda taken care of me just a little bit so I wouldn’t have to take them dives for the short-end money.
Charlie: Oh I had some bets down for you. You saw some money.
Terry: You don’t understand. I coulda had [...]

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The agencies that will survive/thrive in the (near) future will be structured as the BDA’s (big dumb agencies) of today. They will be international conglomerates that do full service work and help the client grow successfully into profitable companies. Jusqu’ici tout va bien.
Ideology and recruitmentThe main difference will be the following. The agencies will limit [...]

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