Niko Herzeg Marketing

Being neither a branding expert, nor a digital master, I really get bored with discussions of what campaigns/strategies/briefings etc, should look like. It seems to always to end up being a more tactical discussion as oppose to a strategic one.
What is marketer to do? And then it hit me (right after that ouzo at [...]

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So the Esta form, the one introduced to help create a safer USA, is going to cost $14 dollars as of september of this year. $4 covers the admin cost, the remaining $10 will be spent promoting America for tourist purposes.
In 2009 just under 11 million people visited from Western Europe alone (part of the [...]

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My mums neighbour has knee problems. Yet every time she goes to doctor he says: “things are looking good”. She is in pain and gets angry when he tells her this.
A doctor friend explained to me, that the issue is this: most likely her condition has been classified as chronic. So for the doctor [...]

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So a couple of weeks ago I had some issues with my Mac and the adapter. Both were heating up like crazy and once I thought I even smelled something burning.
Anyways, a couple of days later, while in the city, I walked past a Macstore and explained my problem to the staff. I have [...]

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ASSISTANT PRINCIPAL: So for the time being, all teachers will devote class time to teaching language arts sample questions. Now if you turn to page eleven, please, I have some things I want to go over with you.
ROLAND “PREZ” PRYZBYLEWSKI: I don’t get it, all this so we score higher on the state tests? If [...]

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complexity of life from Niko Herzeg on Vimeo.
So the clip above is from the movie Un Prophete. But I wanted to zoom in on the last scene. It is in that detailed scene we can learn so much about the many, subtle and slow influences that drive our values, culture, and actions. Stuff that might [...]

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My Dad passed away almost three years ago. Amongst other things he left Mum with a VW Golf 5 series sports edition, blacked out with chrome rimms. And even though for the amount of miles she drives it vs the cost of the car, there is no way she would/will part with it. It is [...]

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