Niko Herzeg Marketing

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Entries from November 2009

lessons on business, life, and politics

November 24th, 2009 · No Comments

All in the game, yo…all in the game..

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Tags: branding · business · marketing · planning · strategy

it’s funny (and a bit devious) cause it’s true

November 15th, 2009 · No Comments

“But see, that’s the point. We don’t expect anyone will choose the ads. Because, for a very reasonable monthly fee, you’ll be able to eliminate all those ads and get your content free of all nterruptions. How reasonable, you say? Well, let’s say that for $30 a month you could watch all the TV you [...]

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Tags: branding · business · communication · manifesto · marketing · planning · strategy

Marketing 4 P’s in action

November 11th, 2009 · 2 Comments

Deconstructing Dodds
View more presentations from nikoherzeg.

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Tags: branding · business · marketing · planning · presentation · strategy

what is the real brief: upstream thinking pt2

November 9th, 2009 · No Comments

“Someone said to me, and it may even get beyond this, but he said that the worldwide market for mobile phones is everyone who has a watch. If you have a watch then you have some kind of schedule in your life and you have to be places at certain times”. Charles Dunstone founder carphone [...]

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Tags: Uncategorized

what is the real brief: upstream thinking leads to interesting questions

November 1st, 2009 · No Comments

So there was/is this debate in the Netherlands about the age of retirement. Most likely is going up to 67 years from 65 (early retirement being 63, which is also going up). The reasons are well known, demographics, empty pension funds,etc..
But listening to a conversation between a minister of the Cabinet defending the policy and [...]

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Tags: Uncategorized · branding · concept · planning · strategy