Niko Herzeg Marketing

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Imagination is infinite, but the desire to turn it into reality is where the rubber meets the road. Obvious lessons about output vs input for adland apply.
Oh..and no more bragging about doing IKEA without the manual. The bar has been raised, ladies and gentlemen.

The Daily Show With Jon Stewart
Mon – Thurs 11p / 10c

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Guys go out to clubs to meet women. Investing time and money in clothing, grooming, etc. They feel quite comfortable, that with all this preparation, they will succeed in their goal.
But there is always that one woman, the one who stands out the most. And most guys when faced with her, forget all about meeting [...]

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So last week I attented a marketing conference. It was a 2.o web type conference. Quite unremarkable from my point of view. However I did notice one thing. There was this lecture on landing pages. And it was jampacked. I had to sneak in and find a place against the back wall.
The speaker, bless him, [...]

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Murray Gell-Mann, leading scientist and all round Big Brain on creativity.

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Society, and in its slipstream our profession, is increasingly becoming a place taken over by wicked problems.
Wicked problem is a phrase used in social planning to describe a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Moreover, because of complex interdependencies, [...]

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