Niko Herzeg Marketing

So this is a billboard round my way.  F*cking tasty, the best tasting energy drink!
Yes it can be boring and seen as an expense rather then investment, but doing proper research to come up with something interesting, different and rooted in truth ( product, culture, peoples fears, hopes, etc) only serves to help the creatives [...]

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This song always gets me with the same reaction: Why is it not longer? Why did he not finish it? Before I know it, I start making up stuff and the song becomes quite epic in my mind.
Leaving some stuff blank, to be filled in by the imagination of people within a context set up [...]

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If Ted Kennedy teaches us to keep our eyes on the big picture, and make sure that the work, works, Bruce Lee teaches us (amongst other things) that we need balance to be able to totaly and honestly express our (clients) truth.
Natural instinct (creativity) on one end of the spectrum of acting and control [...]

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